"Crm in fmcg sector" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 50 - About 500 Essays
  • Satisfactory Essays

    Sbm Fmcg

    • 394 Words
    • 2 Pages

    INTRODUCTION For the completion of this assignment i visited to Big Bazar‚ Kothrud‚ Pune to know the details about the FMCG products. In Big Bazar‚ I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can

    Premium Fast moving consumer goods Marketing

    • 394 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    [pic] ISTANBUL TECHNICAL UNIVERSITY MANAGEMENT FACULTY MANAGEMENT ENGINEERING PROGRAM ISL353E MARKETING “The Use of MIS as a Tool of Gathering Information and Making Decisions for FMCG Sector” Group 9 Hande GÜLÇİN Neşve HACIOĞLU Raşit KARANFİL Nebi Şahin YÜZER Efe BERBER INDEX 1. LITERATURE REVIEW 1.1. Introduction 1.2. Marketing Information and Customer Insights 1.3. Assessing Marketing Information Needs 1.4. Developing Marketing

    Premium Marketing

    • 7911 Words
    • 32 Pages
    Powerful Essays
  • Better Essays

    Fmcg Bop

    • 11195 Words
    • 45 Pages

    Influence of Packaging on Base of the Pyramid consumers with reference to FMCG industry in India Abstract Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer goods (FMCG) purchases are made at the point-of sale‚ and product packaging has been found to play a strategic role in seven of the

    Premium Brand Marketing Packaging and labeling

    • 11195 Words
    • 45 Pages
    Better Essays
  • Powerful Essays

    Synopsis on Fmcg Goods

    • 1146 Words
    • 5 Pages

    SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy

    Premium Marketing

    • 1146 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Crm in Banking

    • 6516 Words
    • 27 Pages

    Customer relationship management (CRM) is a strategy that can help them to build long-lasting relationships with their customers and increase their revenues and profits. CRM in the banking sector is of greater importance. The aim of this study is to explore and analyze the strategic implementation of CRM in selected banks of Pakistan‚ identify the benefits‚ the problems‚ as well as the success and failure factors of the implementation and develop a better understanding of CRM impact on banking competitiveness

    Premium Customer relationship management Marketing

    • 6516 Words
    • 27 Pages
    Powerful Essays
  • Satisfactory Essays

    CRM in Banking

    • 17427 Words
    • 80 Pages

    of vital component of all economies. It has become more so these days. From the agricultural and the industrial economy‚ the emphasis is now gradually shifting to the service economy. One of the key players among the service industry is the Banking Sector. Everyone is aware of the importance of satisfying customers. And you have to satisfy your customers in order to be competitive. If your customer is not satisfied with your service‚ he will stop doing business with you. Satisfied customers will

    Premium Customer relationship management Bank Customer service

    • 17427 Words
    • 80 Pages
    Satisfactory Essays
  • Powerful Essays

    Crm Wp

    • 4622 Words
    • 19 Pages

    AO 02006 BRO CRM 11-03-2002 12:54 Pagina 1 CUSTOMER RELATIONSHIP MANAGEMENT WHITE PAPER AO 02006 BRO CRM 11-03-2002 12:55 Pagina 2 Customer Relationship Management Executive summary Customer Relationship Management (CRM) is a business philosophy which provides a vision for the way your company wants to deal with your customers. To deliver that vision‚ you need a CRM strategy which gives shape to your sales‚ marketing‚ customer service and data analysis activities

    Premium Customer relationship management Customer service

    • 4622 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Ratio Analysis Fmcg

    • 5311 Words
    • 22 Pages

    Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand

    Premium Financial ratios Financial ratio

    • 5311 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Crm in Airtel

    • 1084 Words
    • 5 Pages

    CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited‚ one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest

    Premium Customer relationship management Customer service

    • 1084 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Crm and Its Affectiveness

    • 23454 Words
    • 94 Pages

    conclude‚ the scope and the limitations to the dissertation will be articulated. 1.1 BACKGROUND The dawn of the 21st century has seen the growing implementation of customer relationship management (CRM) by organizations. Regardless of their size‚ organizations have been optimistic to employ CRM to generate and maintain the relationship with customers in a more effective manner‚ in turn to develop a comparative advantage with competitors. According to Ndubisi and Wah (2011)‚ customer loyalty and

    Premium Customer relationship management

    • 23454 Words
    • 94 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 10 50