“It Revolves around Character‚ Collateral & Capacity” FOR {HDFC Bank} BY () Submitted in partial fulfillment of requirements for award of Post Graduate Diploma in Management ATHARVA SCHOOL OF BUSINESS Marve Road‚ Charkop Naka‚ Malad (W)‚ Mumbai 400 095 DECLARATION I hereby declare that the Project titled "{Commercial Credit Appraisals With HDFC Bank Ltd}" submitted as a part of the study of Post Graduate Diploma in Management
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Marketing Mix The primary marketing concerns today have most of the apprehensions about building the 4ps rather four pillars of marketing. A successful mix of the right product sold at the right place in the right time using the most suitable promotion is vital for marketing. It serves as a link between the firm and its customers. “Deriving benefit out of the various elements of the mix‚ linking them all together in a balanced format is the marketing focus today.” (Ferrel‚ 2008) The 4ps
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Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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opting the cloud implementation of the CRM system to the ERP systems. Although often beneficial‚ such an implementation should be carefully evaluated based on the ROI and on delivering positive returns. Before implementing such a project‚ there are things that should be taken into consideration. These are mainly associated with risks and costs. Some experts question whether the complex structure of the financial data stored in the cloud version of the CRM system integrated with ERP systems can preserve
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A PROJECT REPORT ON EVALUATION OF BANKING SERVICES OFFERED BY HDFC BANK Submitted To: KURUKSHETRA UNIVERSITY‚ KURUKSHETRA In the partial fulfillment of the requirement of B.Com with Vocational Subject (Banking & Insurance) Session : (2011-12) Submitted To: Submitted By: _____________ Urvashi Tyagi (Lect. of Com. Deptt.) B.Com IIIrd (BBI) (DAV College
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Operational CRM simply defined are systems and processes that support the “front office” daily operations that focus solely on the customer base of an organization or entity (Baltzan & Philips‚ 2010). Increasing competition and decreasing customer loyalty have led to the emergence of concepts that focus on the nurturing of customer relationships (Henning‚ et al. 2003). With Operational CRM systems one can improve the efficiency of CRM business processes and comprise solutions for sales force
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1).What are the pros and cons of a CRM initiative that is led by the marketing department? PROS CRM and marketing goes hand in hand with eachother. Marketing people would take customers into high consideration when it comes to having a relationship with them‚ they see the importance in communicating. CRM through marketing allows companies to determine who its best customers are. The gathering of this information with the use of CRM also allows companies to create new products and services that
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significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and
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Reliance Insurance Company‚ now officially known as Reliance Insurance Company [in Liquidation]‚ was founded in Philadelphia in 1817. In October 2005‚ Reliance Insurance Company had taken place in India. Reliance Life Insurance Company Limited is an associate company of reliance - Anil Dhirubhai Ambani Group. Reliance Capital Limited is one of India’s leading private sectors. Reliance capital has interests in an asset management and mutual funds‚ stock broking‚ life and general insurance’ proprietary
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........................................................................................................................................................... 1 1. INTRODUCTION OF THE COMPANY 3 2. INTRODUCTION OF ONQ AND CRM 3 3. STRENGTHS OF CRM (ONQ) 5 4. DISADVANTAGES OF CRM (ONQ) 5 5. INFORMATION SECURITY MANAGEMENT 6 6. FUNCTIONS IN STRATEGIC PLANNING AND STRATEGIC LEADERSHIP 7 7. CONCLUSION 8 REFERENCE 9 1. Introduction of the company Hilton Hotels & Resorts are one of the most
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