watched coverage of the 2010 Vancouver Winter Olympics (“Vancouver 2010 Olympic...”‚ 2010); which represents more than a quarter of the world’s population. In addition‚ 2.2 billion viewers watched coverage of the 2010 FIFA World Cup of football (“Hyundai-Kia drives on..”‚ 2010); which represents an astounding 32 percent of the world’s population. Statistics like these make it clear why both events are highly sought after by companies for promotional placements. The sheer amount of potential consumers
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credit card industry. They were able to achieve this due to their innovative marketing plan. However there are other factors that helped established them as a key player in the market. One of those being the name brand recognition of the card‚ Hyundai is the major automotive producer in Korea and is well recognized as a brand throughout Korea and the
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Contents I. Introduction II. SWOT Analysis III. Marketing Mix Strategy of Mahindra E20 IV. Market Share and Sales Analysis V. Conclusion Introduction: Mahindra e20‚ previously called Reva NXR‚ it is an urban electric car hatchback‚ manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakh depending on the cities. E20
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Jason Choi Student ID: 910687406 Professor Simeon IBUS 690_01 Automotive Industry in South Korea I. Introduction (Sector Analysis) A. Country Background Known as one of the Four Asian Tigers‚ South Korea‚ officially known as the Republic of South Korea has become a major force in today’s globalized economy. With a population of just around fifty million people‚ South Korea has a thriving economy‚ which is Asia’s fourth largest economy with a GDP (nominal) of $1.151 trillion
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Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
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MARKET DEVELOPMENT STRATEGY Through the articles reviewed‚ the Domino’s Pizza using a market development strategy to introduce products and services to a new place. This can be seen when the company is expanding fast food restaurant chain in Sabah‚ Sarawak and Peninsular East Coast before early 2014. The company‚ which already operates 100 stores‚ wants to enter the market that do not have a Domino shop as part of its strategy to double its outlets by 2017. The company is also planning to build a
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PROJECT REPORT ON HR POLICIES IN AUTOMOBILE SECTOR Submitted By : Vir Bhasin (13121) AUTOMOBILE INDUSTRY The automobile industry is a term that covers a wide range of companies and organizations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles‚ towed vehicles‚ motorcycles and mopeds. It is one of the world’s most important economic sectors by revenue. Indian Automobile industry is the ninth largest in the world and Asia’s fourth
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SHE DISHONESTLY STATED THAT SHE IS UNABLE TO SPECIFY HOW MANY MILES WERE DRIVEN ON A PATICULAR DAY. 25. YET AT A LATER POINT IN THE SAME CONVERSATION‚ SHE DECLARED THAT WE HAD DRIVEN THE VEHICLE FOR 11 MILES ON A CERTAIN DAY. 26. WE FELT THAT HYUNDAI OWE US BEING PUT THROUGH THIS
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after choosing your car.) $9‚950.00 2010 Model Hyundai i20 Odometer: 43‚930 $9‚950.00 2010 Model Hyundai i20 Odometer: 43‚930 $16‚990.00 2012 Model Holden Cruze Odometer: 48‚685 $16‚990.00 2012 Model Holden Cruze Odometer: 48‚685 $25‚900.00 2010 Model Toyota Hilux Odometer: 80‚614 $25‚900.00 2010 Model Toyota Hilux Odometer: 80‚614 1. Find out how much the car is likely to depreciate each year. Car 1 – Hyundai i20: Car 2 – Holden Cruze: Car 3
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SECONDARY DATA ANALYSIS The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:- 1. Maruti 2. Hyundai 3. Honda 4. Ford 5. Tata Motors 6. Nissan 7. Volkswagen 8. Fiat 9. General Motors 10. Hindustan Motors
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