1) The marketing department can use the operational CRM technologies of a list generator‚ campaign management and cross-selling and up-selling. List generators compile customer information from a variety of sources and segment the information for different marketing campaigns. List generators provide the marketing department with a solid understanding of the type of customer it needs to target for marketing campaigns. Campaign management systems guide users through marketing campaigns performing
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In "10 ethical issues raised by IT capabilities‚" we examined ethical issues raised by IT capabilities‚ issues that all of us as technology professionals need to consider as we go about our duties. This time‚ we take a look at ethical issues more specific to management--and not necessarily just IT management. Once again‚ one of our themes is that advances in technology‚ just like advances in any other area of endeavor‚ can generate societal changes that should cause us to reexamine our behavior.
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CUSTOMER RELATIONSHIP MANAGEMENT--- CRM Keeping customers for life What is CRM:? It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is as a process that will help bring together lots of pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and
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TCS bags banking software order from SBI India’s largest software services company‚ unlisted Tata Consultancy Services‚ said on Friday it had been chosen by State Bank of India‚ the country’s largest bank‚ to install new trade finance software. TCS will customise and implement the Eximbills software‚ sourced from China Systems‚ a Chinese company that supplies the software to 300 customers in 75 countries. Banks typically use trade finance systems to audit and automate the entire trade finance
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Pizza USA: An Exercise in Translating Customer Requirements into Process Design xxxxxxxxxxxxx xxxxxxxxxx University Abstract This case involves Pizza USA‚ a small independent chain restaurant operation that offers both dine-in and carry-out services for customers that has received feedback for a potential change that will require the implementation of design process to add services. Currently‚ customers have indicated that they are pleased with
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Part 1 One of the best experiences that I have had as a customer has been with Amazon.com. I regularly buy my schoolbooks; supplies and many other products form their online store. Amazon.com was launched in 1995‚since then Amazon has become the biggest online retailer with a customer base of over 20 million. It has expanded from selling books to music CDs‚ videos‚ toys‚ electronic equipment‚ and anything else you can imagine.‚ New or used. Part 2 I’m a very loyal customer of Amazon.com for
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Debonairs Pizza – “Try Something Amazing” Brief Background Known as the leading pizza quick service restaurant in South Africa‚ Debonairs Pizza was established in 1991. The two university students (one of them being Craig McKenzie) who founded this restaurant (operating in Pietermaritzburg from a family bakery) played a key role in setting up Debonairs to what it is today. Currently in South Africa there are 382 outlets (as of 28 February 2014). Recently‚ Debonairs has been launched in Mumbai‚ India
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UPS in 2006 Customer Service and CRM Initiatives Case study Reference no 506-163-1 This case was written by Mridu Verma‚ under the direction of Kaushik Mukerjee‚ ICFAI Business School‚ Pune. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2006‚ ICFAI Business School‚ Pune. No part of this publication may be copied‚ stored‚ transmitted
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14th Street Pizza: the next BIG thing or a sinking ship? Introduction While driving to his office in Khayaban-e-Nishat‚ Phase 6‚ Tanveer Yusuf was thinking about the good old days when he started 14th Street with his two best friends NaveedGodil and AmjadTumbi. Despite the amazing response that they initially got‚ the ship now seems to be quite in a bit of a lurch. Started by three best friends‚ 14th Street was supposed to be the next big thing. Being the pioneers of the 20” pizza they intended
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PIZZA HUT & VALUE CHAIN ANALYSIS: About Value Chain Analysis: Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. A value chain identifies and isolates the various economic value adding activities such as differentiating a product‚ lowering the cost‚ and meeting need quickly that occur some way in every firm. It portrays activities required to create value for customers of a given product or service
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