The Lego Group Proudly represented by –Aye Chan Myat Phyo Myat Thurein Lin Lin Thandar Htay 1 Introduction Agenda 2 Lego Toys 3 Lego Fashion 4 Lego Games Founder – Ole Kirk Christiansen(1891-1958) Main Country - Denmark Lego bricks Ole Kirk ‘s House The motto of the Lego Group “Det bedste er ikke for godt” (In Danish) “The best is the best” (In English) Godtfred Christiansen (1845-1928) Current CEO – Jorgen Vig Knudstorp (1968-present) Logos has changed many times… 1935 1940
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SWOT Analysis LEGO GROUP Strenght: 1. LEGO Group in terms of sales is the world’s sixth-largest toy manufacturer[1]. 2. The Lego Group company today provides toys‚ experiences and teaching materials for children in more than 130 countries; 3. LEGO.com is the official website of the LEGO Group. The website is made on 16 languages; 4. The Lego group has built up the brand‚ it developed the larger Duplo series[2]. LEGO DUPLO - fun to the youngest; 5. Legoland theme
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Results of Poor Cross Cultural Awareness Having a poor understanding of the influence of cross cultural differences in areas such as management‚ PR‚ advertising and negotiations can eventually lead to blunders that can have damaging consequences. It is crucial for today’s business personnel to understand the impact of cross cultural differences on business‚ trade and internal company organization. The success or failure of a company‚ venture‚ merger or acquisition is essentially in the hands of
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Cross cultural understanding simply refers to the basic ability of people within business to recognize‚ interpret and correctly react to people‚ incidences or situations that are open to misunderstanding due to cultural differences. Cross cultural awareness develops from cross cultural knowledge as the learner understands and appreciates a culture internally. This may also be accompanied by changes within the learner’s behavior and attitudes such as a greater flexibility and openness. However‚ cross
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COM/360 Communication Guide Cross-Cultural Communication When people communicate with others for business purposed it is important that communication is open‚ clear‚ and concise. When it involves people or groups of people from two different countries that are working together it is vital that the cultural background and ways of life are considered because it will allow each group to effectively communicate with each other. When it comes to business practices a lot of cultural beliefs is brought in to
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Pergamon English for Specific Purposes‚ Vol. 17‚ No. 3‚ pp. 241-265‚ 1998 © 1998 The American University. Published by Elsevier Science Ltd All rights reserved. Printed in Great Britain 0889-4906/98 $19.00+0.00 PII: S0889-4906(97)00012-4 A Cross-cultural Comparison of Letters of Recommendation Kristen Precht Abstract--Letters of recommendation (LRs) from different countries are as individual as the local academic cultures from which they arise. Distinct regional patterns emerged in this comparative
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CROSS-CULTURAL SUPERVISION IN MARRIAGE AND FAMILY THERAPY Elizabeth Wieling James P. Marshall ABSTRACT: The purpose of this study was to gain an understanding of the various cultural factors that influence the supervisor-trainee relationship when at least one of these individuals is a member of an ethnic minority group in the United States. Marriage and Family Therapy supervisors and students were asked to compare and contrast their experiences working with ethnic minority and white persons. Findings
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AVOIDING CROSS-CULTURAL MISCOMMUNICATION Abstract International business has been developing fast in the globalization. We can see Chinese businessmen in most of places in the world‚ from Africa to America‚ and many 2 foreign companies are investing in China‚ vise versa. I‚ a Vietnamese woman‚ am working for Korea National Oil Corporation (KNOC) in oil and gas field in Vietnam where lots of foreign oil and gas corporations are operating such as KNOC‚ Halliburton‚ Schlumberger‚ BP‚ and Premier.
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The LEGO Group: | An Outsourcing Journey | | | 8/2/2012 | Introduction 2004 began an especially difficult period for The LEGO Group‚ which entered into a financial crisis resulting in a deficit of 1.8 billion DKK ($294.9MM USD). The internal turmoil lasted through 2009 as the leading toy manufacturer‚ famous for the signature LEGO brick‚ nearly went bankrupt. This experience was a first-hand lesson in the negative effects of not having a stable and organized supply chain design.
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Ethical perspectives- Cross-cultural perspectives ETH/316 July 7‚ 2013 Abstract The Global Company chose to research is a global organization‚ PricewaterhouseCoopers‚ known in the United States as PwC. Ethical perspectives in this global organization and compare the ethical perspectives across cultures that are involved in this global organization will be addressed. This company delivers assistance in quality assurance‚ advisory services‚ and tax. The company consists of a network of
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