PROPOSAL TO IMPLEMENT A CUSTOMER REWARDS PROGRAM THROUGH EXPRESS MART PLUS CARD Abstract Due to the increase in competition in the Retail Industry‚ we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves
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quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model Ling Zhao a‚ Yaobin Lu a‚⁎‚ Long Zhang a‚⁎‚ Patrick Y.K. Chau b a b School of Management‚ Huazhong University of Sci. and Tec. Wuhan 430074‚ China School of Business‚ The University of Hong Kong‚ Hong Kong‚ China a r t i c l e i n f o a b s t r a c t Understanding the antecedents and consequences of customer satisfaction in the mobile
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“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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INNOVATIVE INTERNATIONAL COLLEGE LEGAL FRAMEWORK DPBA 180 T1 – Definition of Law What is the Law? The Law of a particular state is the body of rules designed to regulate human conduct within that state. This can be defined clearly as an organised system of principles and rules designed to control and influence the conduct of individuals and groups. The aim of most legal systems‚ officially at least‚ is to provide a means of resolving conflicts in a fair
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Theoretical Framework Two approaches to ethical decision making have dominated ethics for a long period of time. Utilitarianism‚ developed by Jeremy Bentham and John Stuart Mill‚ defines the moral goodness of actions by their consequences. This theory distinguishes good from bad‚ with particular emphasis on the happiness generated by the consequences. Those acts are right that produce greatest happiness for the greatest number. Utilitarianism‚ at times‚ requires that some good be sacrificed
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Implementing a Customer Relationship Strategy" The Asymmetric Impa ’et of Poor Versus Excellent Execution Mark R. Colgate Peter J. Danaher University of Auckland‚ New Zealand The benefits of developing customer relationships are well established. However‚ a well-intentioned relationship marketing strategy may fail because of poor implementation. In this study‚ the authors look at the effects of implementing a customer relationship strategy. Specifically‚ they examine the implementation
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Factors Influencing Career Choices of People : Theoretical Framework Theoretical Framework We want to research and learn the factors influencing career choices of people. Today‚ there are so much career opportunities and pathways for people to choose and this selection processes are widely affected by many factors. Our variable of primary interest which is the dependent variable is “career choices of people”. The variance of the choosing procedure can be generally explained by 6 independent
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Theoretical Framework: The Polytechnic University of the Philippines launched the Students Information System (SIS) for the online enrollment/registration of the students last 2008. This technological innovation is aimed to provide the students ease and better service every start of the semester. It is communicated /disseminated to students who enrolled in the university starting from school year 2008-2009‚ as what is stated in the Diffusion of Innovation (DOI) Theory. The Diffusion of Innovation
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23.1.1 A Proposed Framework for Behavioral Accounting Research Jacob G. Birnberg University of Pittsburgh ABSTRACT: Behavioral accounting research BAR is richer today‚ in the topics covered‚ the methods used‚ and the range of sub-areas of accounting in which it is performed‚ than ever before. This paper offers a framework within which BAR literature can be viewed as a whole rather than in segments‚ such as by accounting sub-areas or by research method. The framework classifies BAR by the
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A. Using the PESTEL framework‚ identify which of the factors are impacting the tourism industry in your country. B. Indicate also which of the factors that you have identified are most important and why. A. The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies and to assess how different environmental factors may influence business performance now and in the future. It includes
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