"Customer retention concept" Essays and Research Papers

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    Student Retention: A review of policy and literature Introduction This review was commissioned in April 2008 by the University of the Arts‚ London (UAL). Its purpose is to critically appraise research and policy literature on student retention in the UK; and to summarise the position of UAL in that national context‚ drawing on existing data-sets. This report begins by outlining the recent policy context and then reviews the research literature under seven sections. The first of these

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    CUSTOMER MANAGEMENT PROCESSES It becomes extremely important in today’s competitive world to outsmart the competitors not only by innovations in product and quality but to introduce new strategies in selecting‚ acquiring and maintaining a healthy relationship with the customers for the overall development of the company. The customer management processes involves: * Selecting a customer by creating customer segments based on the customer value proposition. Selection can be based on demographic

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    Research and concepts An index method for measurement of customer satisfaction Ï Ingrid Fecikova  The author Ï Ingrid Fecikova is a Lecturer at the Technical University of  Koice‚ Slovakia. s Keywords Customer satisfaction‚ Measurement‚ Customer retentionCustomer loyalty‚ Profit Abstract Customer satisfaction (CS) has become an important issue for commercial and public service organisations. Companies win or lose based on what percentage of their customers they can keep. Success is largely

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    Marketing Concept

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    The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter‚ adapt‚ and develop new products to continue earnings profits. By being customer oriented‚ objectives of a business‚ such as‚ increasing profits

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    Roles of Customer Relationship Management (CRM) in Airline Industry: Its Concepts and Implications 1. Introduction In today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to react quickly and effectively to changing demand patterns of the customers. The challenge is maintaining profits in the face of forceful competition. The opportunities are in managing customer relationships

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    Customer Relationship Management • “The purpose of a business is to create customers” – Peter Drucker • New customers cost you money – money spent on advertising and marketing 1 Company Orientations toward the marketplace 2 CRM Customer Relationship Management (CRM) enables an organization to better management relationships with suppliers‚ distributors‚ and dealers‚ among others 3 CRM • The purpose is to identify‚ retain‚ and place the right kind of customer and foster

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    Marketing Concepts

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    Marketing Concepts In your own words‚ define the following marketing concepts and provide a relevant real world example to accompany each definition. Concept Definition Example Need what a person is thinking and feeling and what motivates them to satisfy that need. A person can be satisfied by wearing a fashionable coat‚ which meets their needs and wants of looking great and staying warm. Benefit motivating a consumer to buy a product that satisfies them in more than one way. A

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    Volunteer Retention in the Context of Motivation Theory Margaret Naylor‚ RN‚ MRCNA‚ AMPA‚ M Ed‚ M Internet Comm‚ B A‚ B Nurs. St John Ambulance Australia [ACT] May 2012 Abstract This paper examines the literature addressing the underlying factors in long term commitment of volunteers to community service organisations. It places the reasons given by volunteers for both joining and staying‚ into the context of motivation theory. It is motivation theory that provides a foundation for understanding

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    Concept Fan

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    Concept Fan Apart from the cost savings‚ outsourcing is seen as a strategic move that can allow businesses to gain a competitive advantage.It certainly has opened up opportunities for organizations to utilize skill sets and expertise that they normally would not be able to access without large investments. Lower costs are perhaps the prime benefit of offshore outsourcing. You can get work done at a fraction of the cost that you would have to spend locally‚ while getting better quality as well

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    Terms and Concepts

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    University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory‚ descriptive‚ or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. - Exploratory because the problem is not known. • A food manufacturer wants to know the demographics of people who purchase organic foods.

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