Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally‚ but it currently faces a huge problem. This is caused due to the increase in prices of raw materials‚ resulting in falling profit margins. The problem that the General Manager‚ Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
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CUSTOMER’S SATISFACTION ON EXTREME OUTDOOR ACTIVITIES IN DAVAO CITY A Thesis Presented to the Faculty of the Hotel and Restaurant Management College of Business Administration University of Mindanao Davao City In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Hotel and Restaurant Management Kimberly A. Grumo September 2013 APPROVAL SHEET This Business Research entitled “CUSTOMER’S SATISFACTION ON EXTREME OUTDOOR ACTIVITIES
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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CHAPTER I INTRODUCTION Background of study Although recent studies show a significant drop in the extent to which women leave the labor force to bear children (Desai & Waite‚ 1991; Waite‚ Haggstrom‚ & Kanouse‚ 1985)‚ child care responsibilities continue to exert a significant influence on women’s labor force continuity. Numerous social and demographic changes in the workforce include increased women’s labor force participation‚ the aging of the workforce‚ delayed childbearing‚ and
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Colloquium on Computing‚ Communication‚ Control‚ and Management Study on the Impacts of Service Quality and Customer Satisfaction on Customer Loyalty in B2C E-commerce Yangcheng Hu Department of Management Engineering Nanchang Institute of Technology Nanchang‚ China hyczju@126.com Although‚ a number of studies have documented the relationship between service quality‚ satisfaction and loyalty in traditional service industries and e-commerce settings‚ theoretical foundations as well as empirical
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Relationship between Customer Satisfaction and Customer Loyalty Loyalty is the direct result of customer satisfaction which is greatly influenced by value of services provided to the Customer. It is believed that with the Customer Loyalty‚ the company can achieve profitability and continuous growth. According to an article “Zero Defections: Quality Comes to Services”‚ it indicated that a 5% increase in customer loyalty can produce profit increase from 25% to 85%. In this part‚ we will discuss
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Old Navy and Piperlime. Every day‚ Gap Inc. looks for new ways to connect with customers around the world‚ providing value to their shareholders and to make a positive contribution in the communities where Gap Inc. does business. Gap Inc brands have a simple‚ common purpose: "to make it easy for people to express their personal style" (Gapinc.com 2007). Gap Inc. constantly evolves each brand to better meet their customers ’ needs through innovative and inspiring design; through convenient and engaging
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INTRODUCTION Consumer Perception Definitions Customer and Consumer -The term “customer” is typically used to refer to someone who regularly purchases from a particular store or company .The term "consumer" more generally refers to anyone engaging in any of the activities used in definition of consumer behavior. Therefore‚ a customer is defined in terms of a specific firm while a Consumer is not the individual buyer-The most commonly thought of consumer situation is that of an individual
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research will try to answer) Distinctions in the Customer Satisfaction Levels between Southwest Airline Customers and Delta Airline Customers Executive Summary Success for commercial airline companies is determined by their profit and their profitability is increased by making the most of satisfying their customers and retaining loyalty. Survey results in 2007 indicated that “airlines have work to do to improving customer satisfaction‚” (AP‚ 2007). Delta Airlines ranked among the lowest
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A COMPREHENSIVE PROJECT REPORT ON A Study on customer preference towards telecom network providers SUBMITTED TO L.J. Institute of Management Studies IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Prof. Raji Bhavsar Submitted on: Submitted by: Submitted by: Jatin Sharma (127290592154) Abhishek Dwivedy (127290592041) MBA SEMESTER IV Batch No.: 2012-2014
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