| The British University in EgyptFaculty of Business Administration‚ Economics and Political Science | The effect of celebrity endorser scandal on brand image | | 2012/2013 | | By: Lina Magdy Mahmoud Anwar ID: 111281 Under the supervision of: Dr. Samaa Attai | Table of Contents 1. Introduction 3 1.1 Background 3 1.2 Literature Review 4 Bibliography 6 1. Introduction As consumers became more conscious and aware about brands and advertising‚ it became
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Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
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CHAPTER ONE INTROUDACTION 1.1Introduction: Corporate Social Responsibility is one of the most negotiated topics in the business and accounting world .Many academics‚ professionals and most of the lay observers would agree that. Corporate Social Responsibility was defined by people in different ways.However‚ there is no specific standard to define CSR as it¡¦s a voluntary act and organizations are not obligated to do CSR. Corporate Social Responsibility (CSR) disclosure plays a very important
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PROJECT PROPOSAL I. Title: “Recovering of Drainage” II. Duration: 3 months III. Scope: Within the vicinity of the barangay IV. Status: This project is new and must be reviewed thoroughly within the council of the barangay and the local government unit. V. Beneficiary: All the constituents will benefit the said project. It will help the barangay in experiencing floods not only cater the amount of waste carried on the drainages. So this project proposal could
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My Dear Alphonse: Racism is being prejudiced towards another group of people who are distinguished differently to you. The most common way to spot the differences between to races is by the colour of the skin. The story “After You My Dear Alphonse” is written by Shirley Jackson. They story shows us how in the 1940’s racist attitudes were influenced by children’s parents‚ and how stereotypical their view was regarding and towards African American’s. The setting of “After you‚ my dear Alphonse”
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TITLE Ohmic Heated Hydrodistillation of ‘Serai Wangi’. 1.0 INTRODUCTION 1.1 General Overview Hydrodistillation is a method to extract essential oil from various plant materials and was used to separate essential oil from Cymbopogon flexuosus (lemongrass). Mostly used by small scale producers of essential oils. In hydrodistillation the plant material is almost entirely covered with water as suspension in the still which is placed on a furnace. Water is made to boil and essential oil is carried
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Chapter 1 Introduction 1.1 Background of the Study: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm ’s overall financial health over a given period of time‚ and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation. There are many different
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Dress code for all Pasco County Schools Rasmussen College Author Note This written assignment is being submitted on August 31‚ 2014 for Fran Yarger‚ Professional Communication course at Rasmussen College by Megan Blaise. Table of Content Executive Summary Page 3 Purpose Page 4 Problem Page 4&5 Solution Page 6 Conclusion Page 6&7 Reference Page 8 Executive Summary Purpose- Today education is getting harder and harder
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PUTOMATO PRODUCT DESCRIPTION Putomato is a puto made up of tomato. The main ingredient to this is tomato. Tomato is a fruit that is rich in calcium‚ iron‚ phosphorus‚ sulphur‚ potassium‚ vitamin A‚ vitamin B‚ and vitamin C. 100 g of tomato contains only 20 calories. The low calorie content of tomato makes it a favourite of obese people. The nutritional value of tomato makes it good for weight loss‚ obesity eye disorder‚ night blindness‚ UTI‚ liver disorder‚ indigestion‚ morning sickness‚ constipation
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CHAPTER III METHODOLOGY This research was conducted in order to improve the customer service monitoring of Derma Bloom Skin Care Clinic. The problems and disadvantages as well as the reliability of this instrument were also part of the objectives. In order for this study to make happen‚ the researcher interviewed and observed the clinic personnel and how they give service to their patients. Specifically‚ we interviewed some of their doctors‚ personnel and patients to have more knowledge on what
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