Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Corporate Social Responsibility – Seminar Work Apple Inc. Current company position including market size/share 90% of the market is controlled by the top 10 manufacturers‚ Apple being the most profitable. During the fourth quarter of 2012‚ Apple took 70% of all profits generated by the smartphone market while Samsung trailed at a distant second with 25%. Q2 2014 – Apple (iOS) controls 11.9% of current smartphone market share whilst Samsung dominates 25.2%‚ however Apple are actually more profitable
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Corporate Social Responsibility (CSR) represents nothing less than a debate about the future of our society. Amidst issues of ethics‚ corporate governance‚ and other efforts to balance conflicting demands‚ society seeks to create the ideal mix of business success and societal acceptability. Businesses are largely responsible for creating the wealth and well-being of society. However‚ they do not act alone. Governments are also crucial because they set the rules and parameters within which society
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to address social responsibilities. This is only certain truth to this statement as the world we live in now is evolving. People in the current era are more concern about social responsibility especially with corporations and their behaviours and plans. There is an increasing demand on businesses to have a “social conscience” and taking serious responsibility for providing employment‚ eliminating discrimination‚ ethical working environment and whatever else is related to having a “social conscience”
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Milton Friedman‚ “The Social Responsibility of Business is to Increase Profits” In the article‚ “The Social Responsibility of Business Is to Increase Profits‚” Friedman states that “businessmen believe that they are defending free enterprise when they proclaim that business is not concerned merely with profit but also with promoting desirable social ends.” This social responsibility is defined as Corporate Social Responsibility (CSR)‚ which is the belief that “corporations owe a greater duty
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Introduction Our assigned topic deals with a phenomenon that has taken the corporate world by storm rather recently‚ particularly in Pakistan. It entails the dilemma that every corporation faces when they have to make decisions regarding the firm’s profitability and their corporation’s social responsibility. The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder‚ meaning those on whom an
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BUSM3311: International Management 12 CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ETHICS Literature Review Le Tuan Anh – S3245886 BUSM3311: International Management 12 CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ETHICS Literature Review Le Tuan Anh – S3245886 RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENTCOVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | International
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Corporate Responsibility and Marketing Strategies Examine Apple’s current position on the company’s ethical and social responsibilities‚ and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. In addition to maximizing profits‚ one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because
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Halal Business Corporate Social Responsibility Othman Ibrahim*‚ Siti Zakiah Melatu Samsi**‚ Muhamad Fazil Ahmad*** *University Teknologi Malaysia/Faculty of Computer Science and Information System‚ Johor‚ Malaysia. Email: othmanibrahim@utm.my **Multimedia University/Faculty of Business and Law‚ Melaka‚ Malaysia. Email: zakiah.melatu@mmu.edu.my ***Universiti Putra Malaysia/Faculty of Modern Languages & Communication‚ Selangor‚ Malaysia. Email: mfazil@fbmk.upm.edu.my Abstract - Halal industry is
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CORPORATE SOCIAL RESPONSIBILITY (A Market Research) CHAPTER I INTRODUCTION I.1 Executive Summary CSR is titled to aid an organization ’s mission as well as a guide to what the company stands for and will uphold to its consumers. Development business ethics is one of the forms of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. ISO 26000 is the recognized international standard for CSR. Public sector organizations (the United
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