Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies. 2). Marketing managers
Premium Customer Public Marketing
1.1 Define the terms ‘personal wellbeing’‚ ‘self care’ and ‘resilience’. Personal wellbeing- this means how a person is coping within themselves‚ whether that’s physical or mental. It can be perceived positively or negatively‚ a positive mental or physical state‚ or a negative state. Selfcare- selfcare is the steps you take to achieve the desired personal wellbeing. This could mean doing things for yourself‚ exercise‚ a hot bath‚ or spending time with the ones close to you. There are many ways of
Premium
INTRODUCTION TO BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing
Free Economics Macroeconomics
Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
Premium Southeast Asia
Principles of Safeguarding and Protection in Health and Social Care HSC024 ASSESSMENT ONE Define the following types of abuse: Abuse may be physical‚ psychological‚ sexual‚ financial‚ negligent‚ reckless behaviour which endangers self or others as well as self-harm. Abuse may be intentional or unintentional. It may be about doing something (an act of commission) or doing something (an act of omission). When a person abuses another person
Premium Abuse Child abuse Bullying
Kumar Ponoth has been promoted and appointed as the new Additional Director General (ADG) for the forces’ eastern theatre which is tasked to guard the 4‚096-km Indo-Bangladesh border. The post of ADG is usually occupied by an Indian Police Service (IPS) officer and the cadre officers of the paramilitary rarely get an opportunity to head this top post‚ third in the hierarchy of the border guarding force after the Director General (DG) and Special DG‚ both posts reserved for senior IPS officers. The incumbent
Premium Asha Bhosle Bihar
International Journal of Business and Social Science Vol. 2 No. 20; November 2011 Work Environment‚ Service Climate‚ and Customer Satisfaction: Examining Theoretical and Empirical Connections Padmakumar Ram Director of Experiential Education & Associate Professor‚ School of Management‚ New York Institute of Technology Sixth circle - Zahran Street‚ P.O. Box 840878‚ Amman 11184 Jordan Swapna Bhargavi . G Research Scholar Sri KrishnaDevaraya Institute of Management Sri KrishnaDevaraya
Premium Customer service Job satisfaction Service
for reducing global greenhouse gas emissions‚ since the full life cycle of the fuel‚ including its transport‚ could lead to higher emissions than conventional petroleum. On the bright side‚ it’s good to see that Mascoma‚ a company partly owned by General Motors‚ that it would help to build a plant in Kinross‚ Mich.‚ that is supposed to make fuel alcohol from wood
Premium Petroleum Greenhouse gas Carbon dioxide
Illumination Essay: Define Myth Mythology‚ it has been defined as an imaginary or fictitious thing or person or even a story that explains the worldview of a society. Edith Hamilton believes Mythology is to show how the human race felt and thought years ago. Many people have their own belief of what mythology is‚ but from my perspective mythology as a unproven story of superhuman beings of ancient age attempting to teach the human race the morals of life. Mythology is like science. We need to
Premium Religion Human
A SMALL STEP TOWARDS CONSERVING ELECTRICITY In response to the task given to me‚ regarding fans and lights being left unshut when not in use and a small survey to analyse student mentality and behaviour‚ I had taken the following steps Informed people in my hostel to gather in the common room for 5 minutes after dinner (on Sunday‚ 24-08-2104). Met people who did not turn up to meet in person Contacted some of them through WhatsApp I stay in SR14 hostel‚ it has 120 rooms (approx. 120 students
Premium Rooms Light Room