CONSUMER BEHAVIOUR AND ITS BUYING PROCESSES ON Mobile Phones SUBMITTED BY:- SUMEDHA .K. NARVEKAR 351 BACHELOR OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:- FACULTY GUIDE:- MS. VANESSA FURTADO FACULTY‚
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Fastest growth in the number of subscribers. • The world’s cheapest mobile handset (US$ 17.2). • The world’s most affordable colour phone (US$ 27.42). • Largest sale of mobile handsets Investment in this industry worth about US$ 24 billion by 2010‚ going by industry estimates owing to the growing number of mobile subscribers‚ which is estimated to increase to 60 billion by 2012‚ according to Standard Chartered Bank‚ implying a mobile in the hands of every second person in the country. TABLE 1:
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DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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to technology more than our own lifes. For example; a child is trying to get their parents attention‚ but the parent is "too busy" looking at their Smartphone. It’s worse when they yell at their child to leave them alone while they stare at their phone. Technology is destroying our future as children and parents and students...etc are controlled by the technological world. Can we let it continue? Should we stop this? Technology has really affected us as a society and might affect as a whole
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1. Abstract Samsung is best known as one of the world’s biggest sellers of smart TVs‚ it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market‚ it first explores the external conditions for Samsung Company and their competitors. A major part of the report is devoted to analyzing Samsung’s resent strategies and perceiving the strategic issue they have. The strategy suggestion
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SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses － Six Sigma’s Quality Control － Product Design of Fashion and Beauty － Advanced Technology and Innovative Capability － Peculiar Strategy to Attract Talent － Excellent International Brand Image －Operating strategy is conservative‚ and there is supplier shortage －Low contribution rate to the low-end consumer market －Rely heavily on Android System ‚there is instability factor. Opportunities Threats － With advancement of
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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Statistical STUDY Of the brand prefference of mobile Research Advisor: sir zia ur rehman. Prof.Zia ur rehman Presented By: Muhammad Hafeez 223 Muhammad Amjad 240 Muhammad Amir 210 Aoun ali hamid 128 Mussadik hussian 242 SESSION: 2009-2013 For the partial fulfillment of the requirements for the Degree of B.com (hons) Hailey college of commerce University of the Punjab Lahore‚ Pakistan In the name of Allah‚ the Gracious
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situations and know how to properly handle them. Extensive cell phone use is one high-risk behavior exhibited by teen drivers. Not only are teens likely to talk on their cell phones while driving‚ but they are also likely to send and receive text messages. Texting while driving is an increasingly common and highly dangerous behavior‚ since a person usually takes his or her eyes away from the road in order to read and type text messages. Cell phone use while driving‚ especially texting while driving‚ can
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10 Internet 10 Table 1: Mobile Content Consumption 10 Information society 11 Fashion 11 Age 11 Broadband 12 Bundling Mobile 12 Seasonal effect 12 Technological drivers 13 Table 2: Development of mobile phone 13 Convergence 13 Software 14 Battery 14 Political 16 Health 16 Crime 16 Environmental 17 Reduction of Hazardous Substances 17 Graph 1: Breakdown of Materials Used in a Typical Mobile Phone‚ by Volume 17 Universal Cell Phone Chargers 18 Porter’s 5 Forces
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