CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Dr. G. S. Shergill* Department of Commerce‚ Massey University‚ Albany Campus‚ Private Bag 102 904 NSMC‚ Auckland‚ NEW ZEALAND Ph: 0064 9 414 0800 x9466‚ Email: G.S.Shergill@Massey.ac.nz & Y. Chen Department of Commerce‚ Massey University‚ Auckland‚ NEW ZEALAND‚ Email: alwaysyinyin@hotmail.com CUSTOMER PERCEPTIONS OF FACTORY OUTLET STORES VERSUS TRADITIONAL DEPARTMENT STORES Abstract This paper examines customers’
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1.The theory of motivation to stimulate sales performance assumes money is a primary motivator. This form of motivation is based on content theories of motivation. With increased sales commissions‚ money can satisfy psychological needs‚ social needs‚ and self-esteem. Also‚ the expectancy and equity process theories of motivation can be applied to this situation. According to Expectancy theory‚ the employee is attracted to the reward being offered and believes he or she can put forth the effort necessary
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Should Chain Stores Be Regulated? I don’t know if you’ve ever noticed how every city’s high street is a replica of another. It is not the buildings or grey one-legged pigeon that stays the same‚ but the shops. There is a ‘Primark’ on Oxford Street‚ London; Princes’ Street‚ Edinburgh; New Street‚ Birmingham. Accessible comparison shopping and bargains are a universal draw but walk a little further and you uncover side-streets boasting welcoming charms of quirky independent stores. Yet‚ recently‚ both
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The department stores in America and Taiwan A department store is a place that sells a wide range of products to the consumer. The products sold in a department store including everything‚ like clothing‚ cosmetics‚ furniture‚ home appliances‚ food‚ books‚ jewelry‚ and electronics. Managing the department stores is one of the typical big businesses in the world. America and Taiwan‚ have many ways of operating the department stores in common‚ including the way to attract customer‚ a set price‚ the
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of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a general assumption that people of different income levels live in different areas. Based on this assumption this study was conducted to identify the differences in the grocery shop owners’ marketing strategy due to the differences in locations
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A PROJECT REPORT ON “DESIGN AND LAYOUT OF A RETAIL STORE” IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH. UNDER THE GUIDANCE OF: PROF. E. LAKSHMINARAYAN PREPARED BY: DINESH GURNASINGHANI SPECIALIZATION: MARKETING MMS (2010-2012) DECLARATION I‚ Dinesh S. Gurnasinghani‚ student of MMS at Vivekanand Education Society’s
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It is the American Dream: own your own business‚ and make loads of money. Well‚ that’s the dream part‚ then reality sets in: business licenses‚ put-up money‚ taxes‚ etc. In the case study of the Cliptomania Web Store‚ in 1999‚ John and Candy Santo discovered a marketing niche that they could tap into; selling clip-on earrings‚ over the internet‚ throughout the United States‚ Canada‚ Ireland‚ Australia‚ and New Zealand (Brown‚ DeHayes‚ Hoffer‚ Martin‚ & Perkins‚ 2012). This type of marketing is called
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Atmospheric Cues in Retail Stores: Their Effect on the Consumer’s Hedonic Retail Experience Introduction Retailers are finding it more and more difficult to differentiate themselves from their competition‚ specifically based on the four Ps of marketing; product‚ place‚ price and promotion. They have been forced to inquire about diverse and distinctive atmospheric cues‚ in order to attract and maintain customers and their loyalty. According to (Morrison‚ 2001)‚ elements such as colour
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Toy Store Exercise For this social experiment I chose to go to the Ponderay Dollar Store and Wal-Mart Chains. In these stores I found that there was a big difference in the separation of genders between aisles in their respective stores. In Wal-Mart there were two aisles of boys and two aisles of girl’s toys with one mixed in the middle of both. They were separated based on the beginning color of the end of the row‚ either blue or pink and purple. It is also noticeable that the toys of the respective
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Tanglewood Stores Case 3 1) Recruitment Guide for Store Associate Position: Store Associate Reports to: Department Manager/Store Manager Qualifications: College graduate or any individual who has retail and/or customer service experience Relevant labor market: The states of Washington and Oregon Timeline: No specific timeline‚ ongoing recruitment process Activities to undertake to source well-qualified candidates: Kiosks Referrals Staffing Agencies Staff Members Involved: Corporate
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