Marketing Strategies of Retail Stores
Global Journal of Management and Business Research
Volume 11 Issue 7 Version 1.0 July 2011
Type: Double Blind Peer Reviewed International Research Journal
Publisher: Global Journals Inc. (USA)
Print ISSN: 0975-5853
Marketing Strategies of Retail Stores: An Evaluation of
Grocery Shops of Dhaka City
By S. S. M Sadrul Huda, Mahmud Zubayer, Omar Faruq
East West University
Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a general assumption that people of different income levels live in different areas. Based on this assumption this study was conducted to identify the differences in the grocery shop owners’ marketing strategy due to the differences in locations or residential areas.
For the study grocery shop owners of different locations of Dhaka City were considered. Based on the different income group people’s dwelling area the locations were selected. The locations
i.e. Gulshan/Bonani/Baridhara and Dhanmondi/Mohammadpur were considered as higher income group people’s living area. On the other hand Malibagh/Mogbazar and Old Dhaka were considered for middle and lower-middle income group people. The study found that keeping branded products, credit sells, promotion, building customer relations, etc. do not vary due to the differences in location. It is also found that the way of expressing the quality to customers, measurement of quality, price fixation, etc. differ due to the variations in locations.
GJMBR-A Classification: JEL Code: G14,J14
Marketing Strategies of Retail Stores An Evaluation of Grocery Shops of Dhaka City
Strictly as per the compliance and regulations of:
© 2011 . S. S. M Sadrul Huda, Mahmud Zubayer, Omar Faruq.This is a research/review paper, distributed under the terms of the
Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and
Volume 11 Issue 7 Version 1.0 July 2011
Type: Double Blind Peer Reviewed International Research Journal
Publisher: Global Journals Inc. (USA)
Print ISSN: 0975-5853
Marketing Strategies of Retail Stores: An Evaluation of
Grocery Shops of Dhaka City
By S. S. M Sadrul Huda, Mahmud Zubayer, Omar Faruq
East West University
Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a general assumption that people of different income levels live in different areas. Based on this assumption this study was conducted to identify the differences in the grocery shop owners’ marketing strategy due to the differences in locations or residential areas.
For the study grocery shop owners of different locations of Dhaka City were considered. Based on the different income group people’s dwelling area the locations were selected. The locations
i.e. Gulshan/Bonani/Baridhara and Dhanmondi/Mohammadpur were considered as higher income group people’s living area. On the other hand Malibagh/Mogbazar and Old Dhaka were considered for middle and lower-middle income group people. The study found that keeping branded products, credit sells, promotion, building customer relations, etc. do not vary due to the differences in location. It is also found that the way of expressing the quality to customers, measurement of quality, price fixation, etc. differ due to the variations in locations.
GJMBR-A Classification: JEL Code: G14,J14
Marketing Strategies of Retail Stores An Evaluation of Grocery Shops of Dhaka City
Strictly as per the compliance and regulations of:
© 2011 . S. S. M Sadrul Huda, Mahmud Zubayer, Omar Faruq.This is a research/review paper, distributed under the terms of the
Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and