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Picnic Spot Marketing

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Picnic Spot Marketing
SUBMITTED TO:
Md. Iftekharul Amin
Course Instructor

SUBMITTED BY:

BUSINESS IDEA FOR
MAIZBHANDAR

Hikmat Kabir
Roll- ZR 99, Section B
BBA 20th

A Marketing Management Assignment

Institute of Business Administration, University of Dhaka
22nd April,2014

Introduction
The village of Maizbhandar is very old. Its roots can be traced as far back as the year 1425 with the earliest settlers in the village being migrants coming over from Saudia Arabia. It is a part of the Nanupur Union council that is located in Fatikchori, Chittagong. It takes approximately around two hours on clear roads to reach Maizbhandar from Chittagong city. The road leading to
Maizbhandar offers a tranquil and beautiful environment filled with lush greenery that can be a welcome relief at times in contrast to the rough and exhausting city life. One landmark that is bound to grab attention is the Maizbhandar Darbar Sharif that comes into once you enter
Fatikchori, something that attracts many unique visitors from all over the country. It is dedicated to the late Ziaul Haque Maizbhandari upon whose memory the village Maizbhandar gets its name. The lives of villagers have prospered well over the years. It is at times difficult to comprehend the change that has occurred in their lives, especially when one looks upon the situation of the same family during post 1971. There also many villagers who have gone on to work in the
Middle East thus sending in valuable remittances back to the village that has been in instrumental in improving the lives of the villagers. In fact, it can be said that there is average of
1 person from every family who is working abroad. There are also some entrepreneurs operating in the village manufacturing food products like chanachur, biscuit, etc. Most of the villagers are expectedly farmers whose major crops include rice and chilli. Some of the locals have also set up carpentry shops to boost their livelihood. For shopping, there is the

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