A PROJECT REPORT ON A consumer behavior study on [pic] And Its brand perception among Indian women In partial fulfillment of the requirement for the award of degree of Bachelor of business administration (BBA.) DECLARATION I do hereby declare that this piece of Project report entitled “A consumer behavior study on Lakme And Its brand perception among Indian women” for partial fulfillment of the requirements for the award of the degree of “Bachelor of
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Company Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop)
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With the use of examples review current advertisements banned by the ASA. Critically analyse the rules imposed by the ASA‚ are they reflective of public demand. ASA are the UK’s independent regulator of advertising in all media. They ensure that the ads being produced are legal‚ decent‚ honest and truthful by using the advertising codes and by seeing if the ads meet their regulations. Referring to the L’Oreal foundation make up advertisements‚ ASA decided that it was socially responsible for
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What does it mean to be a consumer : Issues‚ Problems‚ Challenges‚ Attractions? A consumer can be defined at its most basic level as “an individual who buys products or services for personal use.” There is a common misconception that we can only consume tangible products or things which we can physically use. However‚ as mentioned in the definition above we can also consume leisure activities- such as watching television‚ surfing the internet or going for a swim‚ we can consume education by
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L’OREAL BUSINESS STRATEGY REPORT Marieli Venegas; ID: 21250913 MIBM Business Strategy University of West London May 2014 Table of Content Introduction……………………………………………………………….. p. 3 Value Chain………………………………………………………………...p. 5 Core Competence……………………………………………………………p. 6 Strengths and Weaknesses ………………………………………………… p. 8 Financial Position……………………………………………………………p. 10 L’Oreal Culture……………………………………………………………...p. 10 TWOS…………………………………………………………………….... p. 11 L’Oreal Strategies…….…………………………………………………
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The company chosen here is Amazon. Amazon‚ founded by Jeff Bezos in 1994 as an e-commerce platform for trading. Today Amazon is a Fortune 500 e-commerce business in Seattle‚ Wash. It is one of the largest internet-based enterprises that sell goods over the Internet (Schneider 2017). The diversity statement of Amazon is that ‘We are a company of builders who bring varying backgrounds‚ ideas‚ and points of view to decisions and inventing on behalf of our customers. Our diverse perspectives come from
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mcspotlight.org/beyond/companies/bs_ref.html [Accessed 17 December‚ 2009]. Milmo‚ C (2006) ‘Body Shop ’s popularity plunges after L ’Oreal sale’ The Independent. http://www.independent.co.uk/news/uk/this-britain/body-shops-popularity-plunges-after-loreal-sale-473599.html [Accessed 2 December‚ 2009]. Overell‚ S. (2002) ‘Morals under the microscope’ Personnel Today. http://www.personneltoday.com/articles/article.aspx?liarticleid=11743&printerfriendly=true [Accessed 17 December‚ 2009]. Proctor & Gamble
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Introduction Globalization As defined by “Global Business Today”‚ globalization refers to the shift toward a more integrated and interdependent world economy. For companies today‚ that means a larger scope‚ and many more opportunities‚ but also more threats. In the following paper I will discuss the strengths‚ weaknesses‚ opportunities and threats of one of the world’s largest cosmetics company‚ L’Oreal Paris‚ in its country of origin as well as in the new emerging markets it seeks to expand
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COMPANY INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was
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CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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