ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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Regulatory Aspects of Advertising and Promotions * Activities online redirected back to social media accounts * Celebrities paid to tweet * FTC has rules about making people reveal that they’re really being paid to voice their opinions * We are being targeted with communication highlights that the social‚ ethical‚ and regulatory aspects of advertising are as dynamic and controversial as any of the strategic or creative elements of the process The Social Aspect of Advertising * Positive-
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Disadvantages The disadvantages of humour in advertising all relate to the audience perception. Advertising humor needs to be well suited to its target audience. If they do not understand the joke‚ then the joke will be lost upon the audience. A sophisticated audience will understand your irony‚ satire‚ and puns‚ but a young audience may only understand slapstick comedy or a silly cartoon caricature. Inside jokes can be effective if the recipient understands that it was done for them‚ but nobody
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Humanizing Terrorism in Indian Cinema A closer look at Mani Ratnam’s Roja and Dil Se Nationalism‚ as professor Sumita Chakravarty describes it‚ is the “integrity of the nation-state and the imagined belongingness of its citizens (Chakravarty‚ 2000).” This notion of nationalism and nationwide unity has been a recurrent theme in the films explored in the course South Asian Cinema. Many of the films have been interpreted as national
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The liberation of women in Japanese cinema The purpose of this work is to investigate the social position of women in Japanese cinema from its beginnings to the present. The main aspect is the link between the masculine dominance and the objectification of women‚ combined with Freudian theories of castration anxiety‚ as well as Lacanian ‘mirror stage’. These theories play a crucial role in this work as the representation of power‚ demonstrated through objectification‚ may affect the gender equilibrium
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CHAPTER II: LITERATURE REVIEW This chapter collects the necessary literature used to be as the theoretic base to guide the research direction and to develop appropriate scale for measuring customer satisfaction in leisure industry. Earlier researchers found that there has been a close association between research on consumer satisfaction and quality measurement‚ therefore‚ the SERVQUAL model is chosen to apply in this context with some modifications. 2.1 Customer satisfaction A variety of researcher
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Generally speaking‚ advertising is the promotion of goods‚ services and ideas‚ usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity‚ public relations‚ personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to
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Tobacco advertising 1 Tobacco advertising Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship‚ particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. History The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and
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Best Answer Disadvantages of Internet Security Problems The valuable websites can be damaged by hackers and your valuable data may be deleted. Similarly‚ confidential data may be accessed by unauthorized persons. Accuracy of Information A lot of information about a particular topic is stored on the websites. Some information may be incorrect or not authentic. So‚ it becomes difficult to select the correct information. Sometimes you may be confused. Wastage of times A lot of time is wasted
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