Delivering Customer Service Contents • • • • • • • Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer • Suggestion Case Summary • > 5% ann. sales growth during 11years in a row (~2002) • close to a recession-proof product (Howard Schultz) • Lack of strategic marketing group and customer relationship management : Overlooking of market and customer-related
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long-term customers was becoming a challenge. During a delivery run yesterday‚ driver Joe Stevens had noticed a competitor’s sales manager talking with the general manager of Saver Superstore‚ one of JBI’s largest customers. Then‚ that morning‚ Johnson’s sales manager‚ Marsha Ketchum‚ had mentioned that‚ during her visit with the same general manager on Wednesday‚ he was starting to make some noises about wanting to negotiate a lower price. This could cause a dilemma because this customer had been
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[Your Name] [Street Address]‚ [City‚ ST ZIP Code] [phone] [e-mail] CUSTOMER SERVICE PROFESSIONAL Profile Synopsis of Achievements Employment More than 7 years’ successful experience in customer service and support with recognized strengths in account maintenance‚ problem solving and trouble-shooting‚ sales staff support‚ and planning/implementing proactive procedures and systems to avoid problems in the first place. Possess solid computer
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THE CEO’S DECISION-MAKING PROCESS MODEL ON SERVICE OFFSHORE OUTSOURCING: USING THEORY OF REASONED ACTION (TRA) Mark Yang Department of Information‚ Operations and Technology Management College of Business Administration The University of Toledo 2801 W. Bancroft St. Toledo‚ Ohio‚ USA 43606 Phone: (419) 787-3453 Fax: (419) 530-2290 E-mail: myang5@utnet.utoledo.edu Jeen Lim Department of Marketing and International Business College of Business Administration The University of Toledo 2801
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Importance of customer/client care It shows a great deal of professionalism when a company takes good care of its customers‚ both internally and externally. Professional employees will most likely deal with clients in a professional manner‚ with the right communication‚ with respect and a genuine attitude. A good customer service will help the company: To keep loyal clients – develop trust To gain new clients To develop a good referral To develop within its employees a sense of proudness and
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Customer Perceptions of Bank Service Quality in a Developing Country: Some Evidence from the Turkish Republic of Northern Cyprus Hüseyin ARASLI - Salih KATIRCIOĞLU - Salime Mehtap SMADI Eastern Mediterranean University‚ TRNC Hüseyin Araslı is an Assistant Profesor of Management at Eastern Mediterranean University. He has been teaching management courses for 8 years in Tourism Department and recently published several articles in different journals; for example‚ in journal of small business managment
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1.1 Origin of the Report: Practical orientation and evaluation of banks performance is a part of the BBA program provided by University of Dhaka. The proposed topic is “Customer Service & Measuring Customer Satisfaction of One Bank”. This report is the requirement of the practical orientation. Bank is a service oriented organization. So the practical orientation has been made an integral part of the BBA degree requirement. In this regard I went to One Bank Limited to take a practical exposure
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records and process. Outsourcing has been identified as a method to deliver the solution. Research has been conducted by a team to identify the pros and cons associated with technology outsourcing projects. Scholarly peer reviewed articles are used for identifying the pros and cons. Non-peer reviewed articles will be considered if they are from reliable sources. Outsourcing software development enables Riordan Manufacturing to increase efficiency in satisfying customer needs‚ storing quality
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good pace and generating a lot of revenues‚ their customer satisfaction was not what they expected. Starbucks had their customers divided into three types: unsatisfied (42%)‚ satisfied (37%) and very satisfied (21%). It is hard to believe that the customer satisfaction would be low when they were obtaining great results worldwide. Such a high number of unsatisfied clients also meant a shift on the average type of customer for Starbucks. Their new average profile is a younger
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Starbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America‚ which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists‚ in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent‚ well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 stores (both
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