Importance of Superior Customer Service Delivering superior customer value can mean many different things for different organizations. Customer service in itself is becoming one of the quickest and most effective marketing tool in which many companies can focus energies at minimal cost. Organizations that heavily emphasize their customer service support systems are much more likely to endure and succeed when compared to competitors who focused mainly on offerings such as lower prices‚ quicker service
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The Case: Quality at the Ritz-Carlton Hotel Company By: Romulo N. Ulibas‚ Romulo.ulibas@yahoo.com.ph Ritz Carlton. The name alone evokes images of luxury and quality. As the first hotel company to win the Malcolm Baldrige National Quality Award‚ the Ritz treats quality as if it is the heartbeat of the company. This means a daily commitment to meeting customer expectations and making sure that each hotel is free of any deficiency. In the hotel industry‚ quality can be hard to quantify. Guests
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The Ritz-Carlton Hotel Company‚ L.L.C. What value does a focus on the Gold Standards have for The Ritz-Carlton Hotel Company? The Ritz-Carlton Hotel Company aims to succeed in one of the most logistically complex service businesses. Targeting primarily industry executives‚ meeting and corporate travel planners and affluent travelers‚ the Atlanta based company manages 25 luxury hotels that pursue the distinction of being the very best in each market. It does so base on the strength of a comprehensive
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com/locate/ijhosman Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants Cedric Hsi-Jui Wu a‚ Rong-Da Liang b‚* a b Department of Business Administration‚ National Dong-Hwa University‚ Hualien county‚ Taiwan Department of Marketing and Logistics Management‚ National Penghu University‚ Penghu County‚ Taiwan A R T I C L E I N F O A B S T R A C T Keywords: Experience marketing Service encounter factors Experiential value Consumer satisfaction
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HTMi‚ Hotel and Tourism Management Institute‚ Switzerland How Kolb’s individual preferenceslearning styles influence the knowledge sharing in the case of The Ritz Carlton Hotel in Beijing Yang Liu (Vivian) 11th September 2012 Background Information Dixon stated in 1999‚ “We have entered the knowledge age‚ and the new currency is learning.”Intellectual capital and the management of knowledge are playing increasingly important roles in today’s organizational world (Chase‚ 1997 cited in Jarrar
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CASE APPLICATION (Making You Say Wow). 1. Using Exhibit 3-2 and the information from this case‚ describe the culture at the Ritz-Carlton. Why do you think this type of culture might be important to a luxury hotel? What might be the drawback of such a culture? We can describe the culture at the Ritz-Carlton by looking at their ‘Gold Standards’ as the foundation of customer service that put the guest like royalty. This new customer service philosophy implemented in mid-2006 that encompass values
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rely strictly on service and consistent quality to maintain their brand image. The hotel industry is a great example of a business model where their customers expect the same consistent service no matter what country they stay in. Do some research on the Ritz Carlton‚ owned by Marriott‚ and explain how their management’s objectives and goals allow the hotel properties to achieve superior service no matter what the workforce or culture of a country in which they operate their hotels. Use reference
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The Importance of Courteous Customer Service So how do you practise courteous customer service? First‚ determine the needs of your customers. By needs‚ we refer not only to the needs that they will pay you for but to any need that will provide them convenience while under your care. Just take for example when you are going to a hotel. When you rent a hotel room‚ you primarily pay for the room‚ water and electricity or even food. However‚ the best hotels in the world are not renowned only for
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MARRIOTT HOTELS AND RESORTS Motivate employees‚ train them‚ care about them‚ and make winners of them. At Marriott‚ we know that if we treat our employees correctly‚ they’ll treat the customers right‚ and if the customers are treated right‚ they’ll come back. Bill Marriot Jr. If a customer leaves a hotel or resort satisfied with the property and the service‚ there is a much better chance that they will return. That is an obvious reality in the industry‚ and in the forefront of the customer
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Importance of customer/client care It shows a great deal of professionalism when a company takes good care of its customers‚ both internally and externally. Professional employees will most likely deal with clients in a professional manner‚ with the right communication‚ with respect and a genuine attitude. A good customer service will help the company: To keep loyal clients – develop trust To gain new clients To develop a good referral To develop within its employees a sense of proudness and
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