Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq
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ADVERTISING TECHNIQUES AVANTE GARDE The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy. FACTS AND FIGURES Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h. WEASEL WORDS “Weasel words" are used to suggest a positive meaning without actually really
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7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE T he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative‚ as in propaganda or advertising‚ or may be more straightforward‚ as in informative writing. In either case‚ understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest
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Visual Literacy Just as there are techniques and a vocabulary for techniques to analyse the written word‚ so equivalent techniques and terminology exist to analyse and compose visual texts. You must be able to: a. Recognise and interpret these techniques in visual texts of various kinds b. Analyse and evaluate the effect of such techniques for a variety of purposes c. Use these elements to compose a visual text which communicates a textual concept or theme d. Annotate
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ABSTRACT He gives us that vast goodness of nature and vegetation is among those. As manpropagates for abundance; he deserves to harbor tremendous benefits from it. Man inhabited earth with all its richness laid before him. With his gladness‚ingenuity and constant search for knowledge he discovered numerous ways to enrich hismind of endless ideas‚ body for health and longevity and spirit to fulfill his close relationwith his maker and humanity. Thus‚ man discovers infinite ways and makes use ofaccessible
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book is the story of Horn and his survival in the concentration camps. It shows the terrors of the concentration camps and the strength of friendship‚ bravery‚ and the human soul. Even though Horn survived‚ it was not pretty. Though the entire book explains the treacheries in camp‚ a quote that stands out reads‚ “But I grieved mostly because I had lost my last connection to humanity as I once knew it. I grieved because I had now become a nameless number.” In Auschwitz‚ Horn was stripped of his hair
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I drew three different hands‚ looking at my own as an example. On each one I tried to find a different way I could angle my hand‚ or head to get different perspectives. I found this picture off of google images. The thing I was trying to do with this picture was almost give each side of the face a different expression. Looking at the face as a whole‚ this is most noticeable the eyes. I drew this picture based on some different shops and apartments in Hallowell. This projects was a right brain
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composers transport us to another time and place through distinctively visual images? The way in which we shape our meaning and perception of a text is manipulated by the distinctively visual images and techniques used by a composer to engage us in the situation and thus transport us to a particular time and place. Henry Lawson makes this obvious in the text‚ The Loaded Dog through creating relatable‚ distinctively visual images of mateship and humour to help us understand the need for distractions
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overuse injury. B. Another factor that determines when the best time is to replace shoes is treading wear. 1. Look for creasing of the midsole material‚ a worn out midsole will have wrinkles and creases there. 2. The soles last longer than the shoe ’s cushioning and shock absorbency‚ so if the soles are worn down‚ it ’s definitely time for new ones. 3. When the Inner Heel is worn‚ the runner is rolling feet inward; the medial part of much of the sole shoes will be worn. How Often Should
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auditory but visual cues. Often‚ expressive language milestones are achieved in earlier with sign language communication than in spoken language. However‚ speech
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