A REPORT ON TOMMY HILFIGER BY P.SATYANARAYANA Date: 6/6/2013 TABLE OF CONTENTS Sl.No. CONTENTS 1 Candidate’s statement 2 Preface 3 Acknowledgement 4 Objectives of the study 5 Introduction 6 Overview of the Company 7 Profiles of some rivals 8 SWOT Analysis 9 Promotional Activities 10 Learning from SIP 11 Conclusion 12 Bibliography PREFACE In today’s trend of cut-throat competition‚ Bachelor of Business Administration (BBA) is sure to have an edge over their counterparts. BBA education
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Submitted by‚ Anchal Sahu Deepa Arthi S International brands for kids wear: We have taken five international brands for the competitive analysis. The brands are * Chicco * Tommy Hilfiger * United Color of Benetton * Reebok Juniors * Mother Care SWOT Analysis: S -Strength W -Weakness O -Opportunities T –Threats Chicco Brand: Chicco is an Italian baby care brand established in 1958. Chicco specialize in making clothing and
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Exam 2 – Chapters 5-8 Due: 5pm on March 14 Please highlight the correct answer Section 1 - Multiple-Choice – 15 questions‚ each worth 1 point 1. According to the text‚ which of the following is the LEAST motivating of all the factors? a. economic value b. eustress c. entertainment d. diversion from everyday life e. need for affiliation 2. Which of the following would NOT be a demographic factor for game attendance? a. age b. gender c. occupation d. education e. All of the above are demographic
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million‚ an increase of 5.2% over 2006 (www.businessweek.com). Since the athletic shoe market is highly competitive‚ New Balance is trying to figure out how to compete in this highly competitive market against such industry giant like Nike‚ Adidas/Reebok. Below is a SWOT analysis of New Balance. SWOT analysis Strengths | Weaknesses | * Brand name‚ quality product‚ and global recognition. * Strong distribution system * Brand loyal customer * Offer special product * Good reputation
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CASE STUDIES Ajanta Shoes Company Ltd In December 1997 the executives of Ajanta Shoes Company were to decide their pricing strategy for their products in the face of fierce competition in the market. The company has been in business for the past thirty years. Ti1l1991 the company did not have any problem of selling its shoes since the demand exceeded the supply situation. However‚ after opening up of the economy the company faced severe competition both from other leading shoe manufacturers
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( Ryka‚ INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis ) Ryka is doing business of athletic shoes for women‚ which are made on the shape of a woman’s foot‚ and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company‚ which is exclusively for women‚ by women‚ and now supporting women. Because a woman’s needs in a comfortable‚ attractive‚ high performance athletic shoes that are attractive‚ comfortable‚ and well suited
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CASE TWO RYKA: BE STRONG What does it take to compete in the athletic shoe busi¬ness? Some experts think you need lots of celebrities hawking products‚ an incredible array of products for every form of exercise and recreation‚ gimmicks such as lighted heels‚ and hundreds of millions of dollars for ad¬vertising. If so‚ who would believe that a young woman named Sheri Poe of Massachusetts could succeed by sell¬ing a limited line of athletic shoes with no money for ad¬vertising? Maybe no one‚ but
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Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
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Trends in India’s Domestic Fashion Market Trends and Business Opportunities in India’s Domestic Fashion Market The Growth Story of Sports Brands in India: ‘Sports-Inspired Casual Wear’ Brands Eye the ‘Affordable Luxury’ Segment Women’s Ethnic Wear: Contemporising Indian Wear to Capture a Larger Market Growth of Over-the-Counter (OTC) Fabric Market Kids are the New Shoppers ‘Pop Up’ Retail Concept: Temporary Stores to Attract Consumers and Create a Buzz Summary 37 39 42 44 47 50 53 54 perspective
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workmanship required to craft a good quality bat. The cricket bat industry in India is highly unorganized. The most popular brands of cricket bats available in India are BDM‚ SS‚ and SG. Recently‚ there global sports equipment giants like Nike‚ Adidas and Reebok have also made an entry into this market. The design of the cricket bat has remained largely unchanged since 1771. However‚ different designs‚ materials and variations have been tried. The most defining features of a cricket bat are its weight‚ type
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