eBay: Creating Customers on the Move The advent of mobile commerce (m-commerce) has begun to create significant changes in the way consumers make purchasing decisions. The introduction of online shopping first began to draw customers away from brick-and-mortar retailers‚ changing the location of where they made their purchases. The use of mobile devices has expanded the location of purchase decisions even further‚ so now consumers can make purchases from almost anywhere‚ so long as they have
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Marketing association ‚ a brand is a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them ‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” However branding is much more; what distinguishes a brand from its unbranded commodity counterpart and gives it equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform‚ about the brand name and what it stands
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Reliance Industries Limited About Reliance Reliance is India’s largest private sector conglomerate and amongst Fortune Global 500 companies. They enjoy global leadership and are the largest producer of polyester fibre and yarn‚ having the largest refining capacity at any single locations and also have fully integrated operations spanning exploration and production of oil and gas‚ petroleum refining and marketing‚ retail and telecommunication. Mission of RIL for the environment •Use sustainability
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a. Competition situation Product Length Competitor Product width TV/audio/video Television Sharp‚ LG‚ Philips‚ Panasonic‚ Sony Blu-ray Home theater Camera/camcorder Camera Canon‚ SONY‚ NIKON‚ Panasonic‚ Kodak‚ Fuji‚ Olympus Camcorder Home appliance Refrigerator‚ LG‚ SONY‚ Whirlpool‚ Electrolux Washing Machine‚ air conditioner Mobile device Mobile Phone & Smartphone Nokia‚ RIM‚ Apple‚ LG‚ Sony‚ HTC‚ Huawei Tablet Apple Computer/printer
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BRAND– “NESTLE INDIA” ABOUT THE THEME FAST MOVING CONSUMER GOODS (FMCG): Fast moving consumer goods are goods which have quick turnover and also has very low cost. FMCG sector (India) is the fourth largest sector in the economy and also provides employment for more than 3 million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products
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is slowly affecting the food production by the greenhouse gases emitted from animal farm production‚ thus‚ leading to an economic loss and great starvation especially in Sub-Saharan Africa. Southern States of America are also likely to suffer from global warming‚ however‚ it would be able to address the calamity quickly unlike Sub-Saharan Africa. Given that 56 billion
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In the late 60’s‚ early 70’s‚ graffiti sub culture is appearance frequently in some main cities of The U.S. Then the graffiti sub culture began to filtrate throughout the world‚ due mainly to its association within the hip-hop culture. In the major cities of Australian‚ the graphitic artistes also doing their work round the cities. Is graffiti a real culture and can affluent in art categories or it only is a kind of vandalism and always effect people’s life? The definition of art is "expression
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
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Title of the Project: Re – establishing the Brand “Boroloine” in the Indian Market Issue In the wake of 21st century and due to globalization in the Indian Industrial arena‚ multiple international products are available in the market‚ Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground. Objective and Scope of Study Re –Branding / Re- establishing the brand Boroline in the Indian market would require
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Using appropriate examples‚ discuss the implications of HIV and AIDS on development in Sub – Saharan Africa. HIV and AIDS is a critical issue for development in Sub – Saharan Africa because of the scale of HIV infection and the numbers of deaths that occur in the main productive and reproductive age group 15-49 year olds (Jackson‚ 2002). The Ministry of Health and Child Welfare (2004) donates that the epidemic has caused and is continuing to cause untold suffering among those infected with the
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