------------------------------------------------- Contents Executive Summary 2 History 3 Marketing Strategy 3 Family Dollar Growing 4 Battle of Walmart and Family Dollar 5 Re-engineering 6 Inventory Control 6 Strategy Evaluation 7 Family Dollar’s Code of Conduct 8 SWOT Analysis 9 Family Dollar SWOT Matrix 14 Works Cited 15 Executive Summary Family Dollar Stores‚ Inc. operates a chain of self-service retail discount stores primarily for low- and middle-income consumers in the United
Premium Variety store Wal-Mart Marketing
METU © 2014 IS 501 Information Management Systems ASSIGNMENT 1 Answers 1. a) Explain and discuss the strategic business objectives that the information systems of Dollar General address. Goodlettsville‚ Tenn.-based Dollar General Corporation is the US nation’s largest small-box discount retailer. Dollar General(DG) offers a carefully edited assortment of the most popular brands at low everyday prices in small‚ convenient locations. DG ranks among the largest retailers of top-quality brands
Premium Strategic management NCR Corporation Management
Burma Shave and Dollar Shave Club were both interesting pioneers for their time period. Using advertising in an interesting way to promote something that most would not find interesting or‚ in the case of Burma Shave‚ care to try is a testament to what each company set out to do in a positive manner. The two companies are alike in that sense as using an interesting format such as comedy to engage an audience is a great strategy as it trigger a positive reaction that anyone can relate to. On the other
Premium Marketing Advertising Brand
Executive Summary With only 30% of its sales coming from dollar items‚ Dollar General is competing on a larger scale with more known product brands. Educating the consumer in order to change their perception of dollar stores will increase sales and generate larger average dollars spent by a customer. Increasing advertising about Dollar General’s brand-named products will help educate consumers and change their perceptions. Datamonitor reported consumer’s worry that Wal-Mart threatens local businesses
Premium
Dollar Tree Logis-cs and Distribu-on Center Decision Dollar Tree • Main merchandises: – $1 – Consumable merchandise: candy‚ food‚ health and beauty care‚ house wares (paper‚ plas-cs‚ chemicals) – Variety merchandise: toys‚ durable house wares‚ giCs‚ party goods‚ gree-ng cards – Seasonal goods: Easter baskets‚ summer toys‚ lawn and garden equipments
Premium Costs Variable cost Fixed cost
that target market. Required Elements: • No more than 2100 words Dollar Tree Stores go back over 50 years and started with K. R. Perry and a Ben Franklin variety store in Wards Corner‚ Norfolk‚ Virginia‚ and to Macon Brock’s‚ Doug Perry’s (son of K.R. Perry)‚ and Ray Compton’s adventure into $1.00 retailing (Dollar Tree‚ 2014). The name change to Dollar Tree was made in 1993. In 2012‚ Dollar Tree has opened 345 stores and exceeded $7 billion in sales. The company spans
Premium Variety store Dollar Tree Marketing
Dollar Tree’s first problem is that they do not allocate enough money in their advertising budget to promote an effective campaign that has the ability to produce worthwhile reach and frequency. The best media strategy for Dollar Tree is to use a pulsing technique. The pulsing strategy is an advertising timing or continuity pattern in which there is noted variation of media spending in the media schedule. A pulsing strategy is most effective because consumers use their products year round‚ but there
Premium Marketing Brand Advertising
BuyGasCo Corporation: The Use of Alternative Costing Methods in a Predatory Pricing Lawsuit 1 BACKGROUND2 BuyGasCo Corporation (BuyGasCo) is a major national chain of retail motor fuel (gasoline) service centers. This privately held company is very successful and has been in existence for 35 years. The service centers‚ owned and operated by BuyGasCo‚ are straightforward and typical of those in the industry. The main function of these service centers is to sell gasoline. The company sells three types
Premium Costs Variable cost Fixed cost
What is Dollar General’s strategy to compete? Dollar General has done an outstanding job of consistently implementing a focused low cost strategy. The company’s strategic intent of being a customer-driven distributor of consumable basics and its effort has resulted in 6‚300 stores in 27 states‚ $6.1 billion in sales‚ and 54‚000 employees. Dollar General Stores target large families‚ low-income and fixed-income and blue-collar households‚ and women ages 55 to 64. (C-87) Dollar General has determined
Premium Retailing Variety store Wal-Mart
The Trillion Dollar Question November 9‚ 1989. As the Berlin Wall fell and the Iron Curtain was lifted from Europe‚ the ever looming threat of nuclear annihilation was too lifted from the world. It appeared to be the dawning of a new era of global cooperation and prosperity. However this thin veil of peace was short lasting. A new century brought new threats: Chinese aggression in the South China Sea‚ Iran’s pursuit of nuclear weapons‚ the Russian annexation of Crimea. However the new century also
Premium Nuclear weapon Intercontinental ballistic missile