Customer Relationship Management or CRM is a strategy and processes used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. Today marketers consider retaining of customers as much more challenging job than acquiring customers in context of growing competitive forces. The traditional transactional approach of marketing became insufficient to achieve the marketing goals. The focus of transactional marketing is on individual transaction and doesnât
Premium Customer relationship management Marketing Customer service
with intelligent computing solutions‚ I want to return to academics. And from the various range of courses available‚ postgraduate studies in Information Technology Solution(Database Development Profile) at Humber College matches my requirements in most of the areas as I want to enhance my knowledge in Databases. After graduating from Fr. Conceicao Rodrigues College of Engineering‚ Mumbai University‚ the very first thing in my mind was to go for higher studies and the most obvious option was Masters
Premium Database Postgraduate education Computer
management inform management technology‚ the Internet marketing becomes more and more extensive. On this open condition of electronic commerce‚ the need of distribution accordingly is higher than before. Considering on this‚ this article has analyze and study the internet marketing. Different corporations can implement different strategy to improve the competition and get high profit. Keywords: Internet marketing‚ product‚ price 1 Introduction At its core‚ the mission of marketing is to attract and retain
Premium Marketing
INTEGRATING CLOUD CRP WITH ERP The Recent study of the market suggests that many companies are opting for cloud-based modules for the ERP business systems. Many companies are opting the cloud implementation of the CRM system to the ERP systems. Although often beneficial‚ such an implementation should be carefully evaluated based on the ROI and on delivering positive returns. Before implementing such a project‚ there are things that should be taken into consideration. These are mainly associated
Premium Data management Enterprise resource planning Customer relationship management
the process of CRM. The last section discusses CRM‚ the main ideas behind it and how Data Mining fits in the process of CRM. Subsequently with the various Data Mining tools like Market Basket Analysis (MBA) and cluster Analysis etc .relevant to CRM and various live cases of different firms related to effective CRM
Premium Customer relationship management Data mining
Dow Chemical - Business Analysis Part 2 Cherry Fugate-Lange Management 521 June 7‚ 2012 Dr. Albert Smothers Dow Chemical - Business Analysis Part 2 Historically‚ the chemical industry has operated in a competitive environment‚ which is not anticipated to change. Dow experiences significant competitions in each of its operating segments as well as in each of the geographic areas in which it operates. Dow competes globally on the foundation of quality‚ technology‚ price‚ and customer service
Premium Balance sheet Chemical industry Asset
Summary Customer relationship management (CRM)‚ is a date and information management system that integrates planning‚ scheduling and the control of pre-sale and post-sale activities within businesses. It helps combine technology and business strategy to support business and customer relationships‚ and to help businesses develop and implement go-to-market strategies The review is about obtaining mutual understanding the success and failure of CRM. Although CRM has been one of the fastest growing businesses
Premium Customer relationship management
Dow Chemical Accounting Homework Dow Chemical Company is a manufacturer and supplier of products used primarily as raw materials in the manufacture of customer products and services. Its product lines include chemicals‚ advanced materials‚ agro-sciences and plastics businesses. Attached are the excerpts from Dow Chemical’s Annual report for 2012. Based on the information in the financial statements and footnotes‚ please‚ answer the questions below. Assume a tax rate of 35%. 1. Which cost flow assumptions
Premium Inventory FIFO and LIFO accounting
Consequently‚ organizations’ relationship with the customers is crucial for the growth and sustainability of the business. Therefore in this paper to be discuss why it is important for any organization to implement customer relations management (CRM) to generate relations within their own business and with their customers. Salesforce.com CRM Application Many organizations are spending a large sum of money in developing relationship with their existing and potential customers to ensure effective service
Premium Customer relationship management Customer service
A study of customer perception of CRM initiatives in the Indian Banking Sector Vanisha Oogarah-Hanuman Lecturer Faculty of Law and Management University of Mauritius Sharmila Pudaruth Lecturer Faculty of Law and Management University of Mauritius Vinod Kumar Research Scholar Department of Management Studies School of Management Pondicherry University Victor Anandkumar Reader Department of Management Studies School of Management Pondicherry University ABSTRACT Purpose: To investigate the front-end
Premium Marketing Bank Customer relationship management