Leading & Managing Global Organizations (LAMGO) OneMBA Class 2016 Fall‚ 2014 INSTRUCTOR Dr. Kaja Kroll‚ Professor of Leadership and Organizational Behavior EGADE Business School Mexico Office location: Mexico-City‚ Mexico Phone: +52-1-55-4088-2161 E-mail: kaja.kroll@hsbc.com.mx COURSE OBJECTIVES Through class discussions‚ leader interviews‚ and applied primary research‚ students will understand organizational behavior and leadership theories in global settings and how
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Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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e-mail with any questions about the course or if you want to arrange an appointment. 2. Course Requirements and Grading The course grade is based on Absolute Rating. The final grade will be determined using the following weights: ① Attendance 15% Students are expected to attend class and participate in discussions‚ unless prevented by sickness or some other legitimate circumstances. Missing class will affect your overall understanding of marketing communications and will have a strong negative
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Strategy Experience Case Study Assignment Course: Strategic management WRSX GLOBAL ADVERTISING & MARKETING COMMUNICATION Phase 1 Introduction The aim of WRSX is to become a specialist provider in order to improve the competition in the business processing. As a specialist provider‚ the company can provide more service to the existing customers and attract more new customers for the company. To diversify and move into foreign markets‚ a variety of considerations
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Chapter 1 Global marketing refers to marketing activities that take place across national borders and outside of the firm’s home country Involvement in global marketing does not mean that a firm must sell its products in every country or region of the world Coordination and integration of marketing strategy with an emphasis on standardization are central tenet of GM Evolution of the concept Domestic marketing – International sales are incidental to marketing strategy Multidomestic marketing – unique
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IKEA Case Study Report Tarek Salam & Maximilien Abrezol Table of Content 1. Introduction 2 1.1. Ikea Company 2 1.2. Global Furniture Industry 4 1.2.1. World Furniture Industry’s Characteristics 4 1.2.2. World Industry Trends 5 1.2.3. Ikea’s main competitors 5 2. Question 1 8 3. Question 2 9 4. Question 3 10 5. Question 4 11 6. Outcomes 12 7. Bibliography 12 1. Introduction 1.1. Ikea Company Ingvar Kampard‚ Elmtaryd Agunnaryd is what the abbreviation IKEA stands
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International Business Subject matter: HBR Reflection Details article Title: Have You Restructered for Global Success? Author: Nirmalya Kumar and Phanish Puranam Journal: Harvard Busniss Review Date of publication: October 2011 BHM Have You Restructured for Global Success? Introduction The article at hand ‘Have You Restructured For Global Success?’ written by Nirmalya Kumar‚ professor of marketing and Phanish Puranam‚ professor of strategy and entrepreneurship‚ at London Business
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Global Vision and Marketing Tactics Coca-Cola has proved itself to be among the top competitors in the global marketplace today. Not only has it been around for over 125 years it has thrived through economic downturns like the one we are witnessing in this past decade. Coke has developed a marketing plan which is called “70/20/10. [They] invest 70% of resources in existing products‚ 20% in innovations related to existing products‚ and 10% in pure innovations.”‚ says Joe Tripodi‚ Coca-Cola’s Executive
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Korenkova Alexandra Essay on topic: Learning organizations in global environment: do they exist? In today’s dynamic and unstable operating conditions of enterprises the ability to innovate is a key factor of survival and success of the organization. Innovations in this case are understood in a broad sense – it means not only to create and offer a new product‚ but rather the ability of the organization continually develop creative solutions to problems and challenges. In this regard‚ the role
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Factors that influence an employee to stay with an organization Support Values Organization is encouraged to share their values with their employees. This is important because shared values can help to keep staff motivated and loyal. Normally people will feel comfortable in an environment that matches their attitudes and values. So by sharing company’s value‚ it helps to influence an employee to stay longer with the organization. Seeing the big picture A clear organization’s goal‚ direction
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