Case Analysis of The Walt Disney Company: The Magic of Disney Fall 2003 Sean Housley Haas School of Business University of California‚ Berkeley MBA Candidate‚ Spring 2004 housley@mba.berkeley.edu Abstract Disney has led the entertainment industry for much of its storied 80-year history. What exactly is the ‘Magic of Disney’? And how has Disney sustained the magic for so long? This paper analyzes Disney’s historical competitive advantage‚ drawing emphasis on the remarkable synergies Disney created
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EXECUTIVE SUMMARY Growth in the theme park industry is a challenge in today ’s market. Theme parks will not grow if they don ’t diversify their resources. The Walt Disney Corporation is a nation wide multi-varied entertainment company which is a household name to millions of people throughout North America. Michael Eisner who is Disney ’s chairman and chief executive officer knows that his company will have to diversify in order to meet his targeted growth rate of 20%. Eisner wants to follow one
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Consumer Products‚ and Marvel Entertainment. Its resorts and diversified holdings include Walt Disney Parks and Resorts‚ Disneyland Resort‚ Walt Disney World Resort‚ Tokyo Disney Resort‚ Disneyland Paris‚ Euro Disney S.C.A.‚ Hong Kong Disneyland Resort‚ Disney Vacation Club and Disney Cruise Line. PESTEl Analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management
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Disney Strategy Analysis Introduction The Walt Disney Company is the world largest media conglomerate in terms of revenue. In year 2012‚ Disney generates USD 43 billion revenues‚ with profits of USD 10 billion. Disney operates in diversified entertainment and broadcasting industry‚ broken down into 5 business segments: Media Networks‚ Parks and Resorts‚ Studio Entertainment‚ Consumer Products and Interactive. Disney major competitors in the media industry are News Corp and Times Warner. Time Warner
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Disney Case Write up: Disney from the start has had a competitive advantage to others in the film industry for the plain fact as Walt says‚ “Cartoons unlike actors can be perfectly controlled to avoid any negative imagery.” This statement is the key stone to how Disney has so successfully created value. Disney has pursued its corporate level strategy by maintaining the value of the brand‚ managing creativity‚ and encouraging synergy throughout the corporation. Managing the Disney brand has
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Global Business Cultural Analysis: France BUSI 604: International Business Liberty University March 5‚ 2012 Abstract This paper will focus on the many elements and dimensions of France and the affect it has on the business that takes place locally and internationally. There will be constant comparisons and contrasts between France and the United States of America taking place throughout this entire research article. I will focus on how the elements and dimensions of the culture separately
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External Analysis 1. PESTLE Factors Political and Legal· Government has high work efficiency‚ justice and transparency.· Company or individual have low tax rate easy to calculate.· Government supports the development of industry and commerce. | Economic·Hong Kong is the world’s 11th trading powers and 2nd stock market in Asia.·One of the most free trade port and open investment policy. It is the only one RMB offshore market.·Over-estimation of the number of visitors.·Loss $46 million in the
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Summary 1) Industry analysis: a growing market a. Definition of the shoe distribution industry b. Market trends in the last three years c. The basic business models p.1 p.1 p.1 p.3 2) Description of Spartoo a. Main products b. Main geographical markets p.3 p.3 p.4 3) Marketing mix in France a. Main competitors b. Analysis of the marketing strategy in France c. Analysis of the perceived benefits for consumers p.5 p.5 p.6 p.7 d. Analysis of the performance of the product in relation
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OUTLIERS The Story of Success Malcolm Gladwell As I read Outliers‚ an excellent book by Malcom Gladwell also author of the Tipping Point one of my favorite marketing books I couldn’t help being reminded of the movie Good Will Hunting. There is a particular scene in the movie where Matt Damon‚ playing a poor teen from Southern Boston confronts a wealthy MIT student. Damon tells him‚ “You were born on third base and you think you hit a triple.” In other words‚ we often over-attribute our
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Dwarfs”. * 1955 - Walt opened the first theme park - Disneyland in California. * 1965 – Walt secretly purchased 27‚000 acres near Orlando‚ FL. * 1976 – Disney Tokyo was announced. * 1984- Michael Eisner was named as Disney’s new Chairman and CEO and Frank Wells was the President and COO. * 1994 – Frank Wells died in a plane crash; this allowed Eisner to run the company his way. * 1992 - Disney expanded the theme parks to Euro (Paris‚ France). * 1995 - Disney acquired Capital
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