MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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The concept of nature in English and Kazakh literature The content: 1. Introduction Chapter 1. Concept- a notion or statement of an idea 2.1 A concept is a fundamental category of existence. 2.2 Сoncepts as mandated by a particular mental theory about the state of the world. 2.3 A concept is a common feature or characteristic 2.4 The notion of sense as identical to the notion of concept 1. A general idea derived or inferred
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r/K Strategists concept Alan Soffan In nature insect makes adaptation known as adaptive stategy as a result of selective environment factor acting in a population (Horn‚ 1976). They need to have certain strategies for efficiently utilizing the available time and energy to maximize their own survival (Atkins‚ 1980).There are two extreme strategist applied by insect in adapting theirself in certain environment. R-stretegies R-strategies principally operates to maximize reproductive rates
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Concepts of Leadership | | Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Program directors and managers can use this resource to inspire staff to higher levels of teamwork. This article defines concepts of leadership in terms of what a leader must be‚ know‚ and do. Reprinted with permission from Donald Clark. | Good leaders are made not born. If you have the desire and
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Some management and organisational theories you could possibly use in a dissertation (and in practise). There are a number of theories and a mass of contradictory information about how firms should improve investment in funds‚ improve quality of the product or the organisation‚ improve its marketing‚ how to align the quality system with strategic objectives set‚ how to motivate workers and managers. Successful firms deal with it from the contingency perspective: choosing the approach that makes
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Chapter 1: Sociological Stories and Key Concepts Culture: The symbolic and learned aspects of human society. Culture is not biological but‚ instead‚ is transmitted and shared via social interaction. Globalization: A social phenomenon characterized by the growing number of interconnections across the world. Rather than studying society in terms of various nation-states‚ sociologists today are concerned with multinational and global problems—especially in the face of increasing globalization. Whether
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Communication Privacy Management Theory All human beings have three lives: public‚ private and secret. ~Gabriel Garcia Marquez.Yesterday‚ today and tomorrow we have‚ and will communicate inevitably through multiple channels‚ because communication is essential to maintaining life. Each person has free will‚ to choose what to disclose about the self to others and we recognize this concept as part of the Communication Privacy Management theory (CPMT)‚ based on the research of Sandra Petronio. This communication
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Concepts of Topology. Topological property. Topological transformation. Continuous deformation. Genus. Homeomorphism. What is the subject of topology all about? With what subject matter is it concerned? What kinds of questions does it ask? With what kinds of problems is it concerned? Let us start with some dictionary definitions. Topology. The study of those properties of geometric figures or solid bodies that remain invariant under certain transformations. Funk & Wagnalls Dictionary
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reasons for this and how these differences may influence the process of care. The concept of health to each individual is a very personal thing. To some individuals it can be the absence of disease but to another it can be getting from day to day adequately caring for themselves’ without assistance. The governments’ policies rule health matters a great deal but this leads to problems when their concept of health differs from that of the individual. One of the major problems in health care
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“Nowadays the concept of culture in anthropology and sociology is regarded as a fundamental element in the humanities.” (Chase‚ 1948: 59; cited in Encyclopaedia Britannica‚ 2007: The culture concept in anthropology) Today culture is one of the most discussed concepts all around the world. It has a crucial role in human relations. Its understanding is the kernel of the new multiculturalism policy of different countries around the globe. And in this understanding the social sciences has a
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