Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
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Organization Structures Geographic Organizational Structure is used for organizations that have offices or business units in different geographic locations. Customer Organizational Structure an example of this would be in healthcare. A patient seen as an outpatient has very different needs than those of patients who spend time in the hospital as inpatients. A customer centered structure creates customized care for those patients. The advantage of this type of structure is that it specializes in
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MAINTAINING ADMINISTRATIVE SERVICES LEARNING OUTCOMES 1. Understand how to order products and services 2. Understand how to keep waste to a minimum in a business environment 3. Understand the purpose of delivering effective customer service 4. Know how to take minutes 5. Understand how to organise meetings 6. Understand how to organise events 7. Understand how to manage diary systems Questions Explain what procedures you use to order products and services for your organisation
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Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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Computing‚ Communication‚ Control‚ and Management Study on the Impacts of Service Quality and Customer Satisfaction on Customer Loyalty in B2C E-commerce Yangcheng Hu Department of Management Engineering Nanchang Institute of Technology Nanchang‚ China hyczju@126.com Although‚ a number of studies have documented the relationship between service quality‚ satisfaction and loyalty in traditional service industries and e-commerce settings‚ theoretical foundations as well as empirical confirmations
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anywhere that Pepsi products are sold. PepsiCo manufactures a flavor concentrate that it ships to independent bottling facilities. The bottling facilities then mix the final product‚ bottle it in packaging supplied by an independent supplier‚ and distribute it to the various retailers. Gatorade is priced slightly lower than its main competition‚ POWERade. PepsiCo keeps very close control over the pricing of its products‚ ensuring that every channel member makes a profit. Product promotion for Gatorade
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Running head: IMPROVING CUSTOMER SERVICE BAKER COLLEGE CENTER FOR GRADUATE STUDIES On-Line Masters of Business Administration Assignment for course: BUS 576 Training and Development Submitted to: April Flanagan Submitted by: Chieoma Shabazz Location of Course: On-Line Date of Course Meeting: December 11‚ 2006 Date of Submission: December 11‚ 2006 Title of Assignment: Improving Customer Service Certification of Authorship: I certify that I am the author of this paper and that any
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Wal-Mart: Customer Service Development and Training Wal-Mart: Customer Service Development and Training Walmart is a world leader in helping to save people money‚ but the company also strives to provide excellent customer service. This paper will address the training and development of Walmart’s employees to uphold this value. Through one-on-one training mixed with online courses‚ the HR department of Walmart can achieve this goal. The Training Need Walmart’s training needs
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Companies must have a specific type of structure to maintain organization‚ employment enhancement and satisfaction‚ and patient safety and satisfaction. Organizations must learn to change their management techniques and communication skills to meet their economic and political needs and to meet financial expectations. Organization of communication is essential for clear‚ smooth management of operations in any type of company‚ and there are many types of organizational theories to work with and change to
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Introduction to Service Marketing Contents [A] MEANING AND DEFITION [B] FACTORS RESPONSIBLE FOR GROWTH OF SERVICE SECTOR [C] ROLE OF SERVICES [D] CHARACTERISTICS OF SERVICES [E] CLASSIFICATION OF SERVICES [F] SERVICE MARKETING ENVIRONMENT [G] GOODS/SERVICE MARKETING [H] PRODUCT SERVICE CONTINUUM [I] CONSUMER BEHAVIOUR [J] SERVICE MARKETING TRINITY [K] SERVICE GUARANTEE [L] SERVICE ENCOUNTER [M] ZONE OF TOLERANCE [N] CORE AND SUPPLEMENTARY PRODUCT [O] BUYING ROLES [P] MARKETING CHALLENGES
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