POLY A study of the factors influencing customers’ loyalty in Namibian banking sector A research proposal submitted to the faculty of Economics and Management sciences in partial fulfilment for the Bachelor of Business Administration Degree By CARLOS NDESHY Student Number: 201034567 March 2014 Table of content Abstract Introduction Problem statement Overview Research objectives Research questions Key literature Research design and
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Comparative Study of Islamic Banking 45 CHAPTER 3 Literature Review and Theoretical Framework Service Quality Customer Satisfaction Bank Performance Service Quality and Customer Satisfaction in the Banking Sector Service Quality‚ Customer Satisfaction and Bank Performance in the Banking Sector Hypotheses‚ Conceptual Model and Theoretical Framework Comparative Study of Islamic Banking 46 Chapter 3 Literature Review and Theoretical Framework Banks are competing in a highly
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trust in the internet is particularly influenced by the security perceived by consumers regarding the handling of their private data. Practical implications – The results of this study provide several managerial implications for companies in this sector. Suggestions are offered for national and international organizations involved in regulating these markets. Originality/value – The results of this research remedy‚ to a certain extent‚ the scarcity of empirical studies that have designed and validated
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Customer Satisfaction in the Banking Industry Case Study – Barclays Bank of Kenya Ltd. Customer satisfaction is a major issue in almost all sectors. This can basically determine the success and profitability of a company as a satisfied customer would most likely to ‘spread the good word’ or would have be happy to do business again with the firm. It is an important theoretical and practical issue for market researchers and consumer researchers (Meuter et al‚ 2000). With positive results in most research
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CUSTOMER DELIGHT IN BANKING SECTOR Introduction: Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks have undergone far-reaching changes in terms of its operations and functions it performs. The foundation of the banking sector is its customers. Customer delight
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Maxis believes that the main competitive factors in the mobile services market are network coverage‚ service quality‚ pricing and brand. Therefore‚ these could be the main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR Cultural Culture is one of the most fundamental of determinant of a person’s wants‚ needs and behaviour (determined mainly by countries- wants‚ needs and behaviour of a Japanese differs greatly from an American) Sub-culture consists of smaller cultures within cultures. It provide a specific identification and socialisation for its members. Sub-cultures includes nationalities‚ religions‚ racial groups‚ etc. (The Silver market differs greatly from the
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importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers‚ retain existing ones and maximize their lifetime value. At this point‚ close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers‚The role of Customer Relationship Management in banking sector is very important and the need for Customer Relationship Management to increase customer value by using
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its banking system. The role of banks has placed them as a very valuable partner in the process of economic development. Nowadays‚ banks are very useful for the utilization of the assets of a nation. If there would be no banks then a large segment of assets in the country would stay idle. It is possible to attaining long-term success in the banking sector by providing excellent customer service. It is an effective strategy for taking full advantage from the engagement between customers with
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