Fashion Retail Management Submitted to‚ Mr. Sushil Raturi Submitted by‚ Akansha Choudhary M/FMS/08/03 Ashish Singh M/FMS/08/08 Kanika Srivastava M/FMS/08/13 Pooja Jaiswal M/FMS/08/18 Rajat Abrol M/FMS/08/23 Sevesh Ranjan M/FMS/08/28 Watan Gupta M/FMS/08/35 National Institute of Fashion Technology Page 1 Fashion Retail Management OBJECTIVE To analyze a fashion brand and study it from the following aspects:- POSITIONING TARGET CUSTOMER PRODUCT MIX PRICING DISTRIBUTION
Premium Brand management Brand Advertising
Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
Premium Question Marketing
A. Thailand Fashion Industry In the past‚ Thailand is usually a thought of an agricultural country. Only a decade ago‚ its fashion industry has grown rapidly. Thailand has been known from traditions for high-quality fabrics such as Thai silk. In 2010‚ fashion industry contributed more than 17 percent of the nation GDP. It is also the largest manufacturing industry in Thailand with approximately 4‚000 manufacturers. Fashion industry employed more than one million workers. This is one third of
Premium Bangkok Marketing Thailand
Changing Channels: Indian perspective Abstract: There are changes happening in the distribution of goods and services in India. This paper looks at some important aspects of a channel‚ the evolution of thought pertaining to them and their application to the Indian context. Introduction Marketing started out as a purely distribution function and has evolved to encompass other activities that an organization undertakes (Wilkie & Moore‚ 2003). The role of distribution cannot be understated in the company;
Premium Marketing
The History of Fashion Editor Fashion editor was born because of the existed of magazine. The first magazine in the world came from germany named Erbauliche Monaths-Unterredungen (translation: Edifying Monthly Discussions). Founded by Johann Rist‚ a German poet and composer. These magazine contain about art‚ literature‚ philosophy and science. But actually‚ the first fashion magazine was not a magazine. Instead it is a fashion illustration book by Josse Amman (1586) that regarded as the
Premium Fashion Anna Wintour Magazine
Coca-Cola Marketing Channels Tawnya Geels Richard Fairbanks Andrew Adamisin Len Caldwell Indiana Wesleyan University MGT-421 BSBA-381 Professor Ron Wilson January 17‚ 2012 Coca-Cola Marketing Channels Coca-Cola’s marketing channels are a vital asset to attracting and reaching different cultures and marketing segments worldwide. Coca-Cola product distribution and advertising channels are constantly changing‚ a necessity for expanding their market share. It is through these strong marketing
Premium Coca-Cola
That movement is called “fashion trend”. Nowadays‚ more and more people concern about their own fashion styles because people now judge other by the way they look. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks‚ where designers exhibit their new clothing collections to audiences. These cities are Paris‚ Milan‚ New York City‚ and London. The Giorgio Armani brand is one of most respected and well – known in the fashion and luxury brand industry
Premium Brand Haute couture Armani
Since the Industrial Revolution of the 19th century‚ the function of fashion as a medium of communication is becoming of a new significance for modern society. Introduction. Clothing has always had place in society. Ever since the primitive society people were dressing for variety of reasons: at first‚ simply to cover naked parts of human bodies‚ to protect one from bitter frost or extreme heat; centuries later--to become an indicator of one’s well-being and social position‚ a sign of royalty and
Premium Industrial Revolution Factory Steam engine
World Leading Fashion Brands Burberry‚ Louis Vuitton‚ Gucci‚ Prada‚ Calvin Klein‚ Christian Dior‚ Chloe‚ Emporio Armani‚ Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades‚ but they almost shutter in between world financial crisis (2008 up to date). They even see themselves included in several financial products such mutual funds‚ ETFs or be part of financial Indices (Appendix
Premium Fashion Marketing Brand
INTRODUCTION Fashion may strike the public as of little importance and even refer to it as a luxury. However‚ fashion is evident everywhere especially in today’s society where fashion has become a means of self-expression. The popular society of today are becoming more and more aware of the importance of fashion in their daily lives or‚ to the least‚ in important occasions where first impression already matter. The widespread awareness of fashion entails creative minds to innovate and design
Premium Design Fashion design Graphic design