Premier Fashion Event The Story 3 The Audience Attendance 5 6 The Exposure 6 Media & Marketing The Events Individual Event Branding Opportunities Contact 7 11 The Opportunity The Benefits 12 14 17 21 3 The Story Bringing style and glamour to Adelaide each spring‚ the Adelaide Fashion Festival is nationally recognised by industry insiders as South Australia’s premier fashion showcase event. Heading into its sixth fabulous year‚ the Adelaide Fashion Festival
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Virgin consumers How technology drives fashion to a production shift Written by: Zoë Holman‚ M2A The global fashion industry in 2030 will be fully focused and adept to technological developments that will take place over the next 20 years. The building blocks for the future of the fashion industry are already being made and will be developed further on. Technological developments will ensure that not only the fashion industry but in each market a continuous flow of new innovative products and
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culture‚ not only through its fast paced music‚ but also through its fashion. The youths who proceeded to follow punk‚ were reacting to current social situations in the 1970’s and doing so by expressing themselves through music‚ clothing‚ and violence. Punk chose to fight for such things as anti-capitalism and anti-racism. Punk stood against everything that was conventional with its Do-It-Yourself (DIY) attitude towards fashion and music. Ironically‚ though punk was opposed to traditionalists‚ once
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Fashion is extremely important in the world; it portrays modern life. Fashion is an old thing and creates trends that succor individuals to keep their own identity. When a new fashion line is ready to be launched‚ a fashion campaign is created to raise awareness. Major houses hold events that involve top models‚ photographers‚ and production houses. However‚ sometimes advertisements for clothing lines really go too far; they cause offense‚ exhibit violence and degrade woman. Dolce and Gabbana’s
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International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ Denton‚ Texas‚ USA Keywords Consumer involvement‚ content analysis‚ fashion‚ literature review. Correspondence Iman Naderi‚ Department of Marketing and Logistics‚ College of Business‚ University of North Texas‚ 1155 Union Circle 311396‚ Denton‚ Texas 76203-5017
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Dana Wheeler‚ Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising‚ promotion‚ and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main
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The Fashion Channel Case Analysis Problem Statement: The case of the Fashion Channel exhibited possible failures and multiple problems. After thorough review of the case I felt the core problem is the failure to focus on a specific demographic. TFC had run off the marketing strategy of “something-for-everyone” for plenty of years and found success in this untouched niche of fashion television. Without competition‚ this marketing mentality had been very profitable‚ and started drawing up attention
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into new approach of mobile marketing to male fashion industry – an empirical study of male fashion industry in UK Tzu-Yin Hsu (Valerie Hsu) Design Innovation Studio‚ Faculty of Art and Design‚ De Montfort University‚ Leicester‚ UK Abstract The purpose of this project was to enhance the exposure of fashion trends to a male target group through the optimizations of the medium of mobile phones. By using mobile phones as a means of marketing communication‚ fashion information will be more accessible
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of the determinants of men’s purchase of vintage fashion vs. second-hand fashion Background Discussion Historically‚ many influential women have publicised and popularised the notion of purchasing vintage clothing. With movie stars and other romance role models sporting items of fashion that resemble today’s fashion trends‚ vintage and second-hand fashion has become widely popular. While some individuals aim to stand out by wearing vintage fashion items‚ a growing trend has emerged among today’s
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The Fashion Channel Case Due Date: 9/30/2013 Here at The Fashion Channel (TFC)‚ the management team needs to decide which customer segments that we should target when implementing our new marketing strategy. Based on current environmental trends‚ state of the economy‚ current cultural‚ social‚ and political conditions‚ we as team need to find a way to position ourselves to ultimately increase company revenue. In doing this we need to focus on ways to increase our share of the market (targeting
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