external publics. It is important for an organization to have a strong internal communication as these internal publics helps to convince the external publics of the organization. The internal publics of Pepsi were consists of the employees of Pepsi like executives‚ managers‚ stakeholders‚ and anyone that has a say in the production of Pepsi’s products whereas the external publics consists of the whole American population‚ competitors‚ FDA and the media. Communications among the internal publics were
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communication * Corporate communication * Public relations * Marketing and communications * Organizational communication Corporate communication Corporate communication flourishes as a functional corporate activity and as a field of academic study. Corporate communication as a functional corporate activity is the process facilitating information and knowledge exchanges with the internal (employees and stakeholders) as key external (public‚ agencies‚ partners‚ government and media) groups
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CRCM4007 Introduction to Mass Communication - Summary of concepts from Lecture 1 to Lecture 5 Lecture 1: Mass Communication Overview Defining communication and mass communication Mass Communication: A process in which a SHARED MESSAGE is transmitted between the MASS MEDIA ORGANIZATIONS and their AUDIENCE (collected in groups) Pervasiveness of Mass communication (Types of Mass Media: e.g. TV‚ Radio‚ Movie‚ Newspaper‚ Magazine) Hong Kong Mass Media Functions of Mass Communication Macro level: a. Surveillance
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much more than public relations campaign for the mere fact that this case included the lives of several customers. This case study involved people of all ages‚ genders and economic statue; this case study is interesting cause the company chooses to alert people not to use the product and had a statewide recall. The internal products involved in the case were the workers at the line of the product‚ supervisors‚ and the companies executive committee and of course the public relations director Robert
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| COM-351-502-SPRING2013-1--Principles of Public Relations | In the last 3 or 4 years‚ many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools‚ and why junk food and fast food should should
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effectineness of pr THE ROLE AND EFFECTIVENESS OF PUBLIC RELATIONS IN AN INTEGRATED MARKETING COMMUNICATIONS PROGRAM by SHIRLEY V. JOHNSON Thesis Advisor Patricia P. Kuchon‚ Ph.D. Submitted in partial fulfillment of the requirements for the Master of Arts in Corporate & Public Communications Seton Hall University 2005 ACKNOWLEDGEMENTS First‚ I would like to give praise to God for blessing me. With His guidance in my life‚ I was able to stumble upon a wonderful school
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|15% | |8. |Development Support Communication |5% | |9. |Advertising and Public Relations |10% | |10. |Media Ethic and Laws |5% | |
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Public Relations Review 37 (2011) 226–232 Contents lists available at ScienceDirect Public Relations Review The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum Sidharth Muralidharan ∗ ‚ Kristie Dillistone‚ Jae-Hwa Shin The University of Southern Mississippi‚ United States a r t i c l e i n f o a b s t r a c t The explosion of Transocean’s Deepwater Horizon‚ an oil-rig licensed to BP‚ set in motion a chain
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advertising‚ special events‚ direct mail‚ on-line discounts and promotions‚ and the like. “Marketing” means any and all ways of promoting your business. Advertising means buying space or airtime to deliver a promotional message designed to reach the general public‚ usually through print media‚ television‚ radio or the Internet. Of course‚ just about anything can carry an advertising message‚ including the sides of buses‚ bill-boards and park-benches. Marketing is not synonymous with advertising. Packroo (2009)
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plan 2013 Name Table of Contents 1. Technical data 2 The student 2 The placement organization 2 Company supervisor 2 Supervising lecturer 2 Placement period 2 2. Conduct of business 3 Representation and PR Company 3 First public relations 3 Representation plus 3 3. Workday activities 4 4. Placement assignments 5 NHTV assignments 5 Company assignment 5 Time schedule 6 5. Attainment targets 7 6. Personal aspects 7 SWOT 7 Motivation 7 1. Technical data The
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