Introduction to Integrated Communication
QUESTION ONE
1.1 The origins and the major emphases on the field of communication * Corporate communication * Public relations * Marketing and communications * Organizational communication
Corporate communication
Corporate communication flourishes as a functional corporate activity and as a field of academic study.
Corporate communication as a functional corporate activity is the process facilitating information and knowledge exchanges with the internal (employees and stakeholders) as key external (public, agencies, partners, government and media) groups and individuals that have a direct relationship with the enterprise.
Corporate communication as a field academic study is the study of the interdependency between organizational performance on one side and corporate identity, communication orchestration and reputation on the other. It originated from business, as a field of study corporate communication is commonly as a subject and or a sub – topics within the courses of public relations, communication management and organizational communication.
The companies identify the need to address the full scope of communication inside and outside the organization, and to do so with a clear management perspective. However this need gave birth to the development of corporate communication. (Whittaker 1996) from Barker R, Angelopulo, G. Integrated Organizational communication. 2006, says that corporate communication has been described as the interactive; technical information system of the corporation; human resource aspects of organizational capacity to produce an effect; the development and maintenance of the corporate image through design; the marketing of an organization’s products and image; strategic communication aiming to achieve objectives of the corporate strategy.
Public relations
Public relations arethe management function that establishes and maintains mutually beneficial relationships between an organization and its publics. It is a
1.1 The origins and the major emphases on the field of communication * Corporate communication * Public relations * Marketing and communications * Organizational communication
Corporate communication
Corporate communication flourishes as a functional corporate activity and as a field of academic study.
Corporate communication as a functional corporate activity is the process facilitating information and knowledge exchanges with the internal (employees and stakeholders) as key external (public, agencies, partners, government and media) groups and individuals that have a direct relationship with the enterprise.
Corporate communication as a field academic study is the study of the interdependency between organizational performance on one side and corporate identity, communication orchestration and reputation on the other. It originated from business, as a field of study corporate communication is commonly as a subject and or a sub – topics within the courses of public relations, communication management and organizational communication.
The companies identify the need to address the full scope of communication inside and outside the organization, and to do so with a clear management perspective. However this need gave birth to the development of corporate communication. (Whittaker 1996) from Barker R, Angelopulo, G. Integrated Organizational communication. 2006, says that corporate communication has been described as the interactive; technical information system of the corporation; human resource aspects of organizational capacity to produce an effect; the development and maintenance of the corporate image through design; the marketing of an organization’s products and image; strategic communication aiming to achieve objectives of the corporate strategy.
Public relations
Public relations arethe management function that establishes and maintains mutually beneficial relationships between an organization and its publics. It is a
Bibliography: Barker, R. Angelopulo, G. integrated organizational communication. 2006. Angelopulo, G. Thompson, N. only study guide for COM2036. Integrated Organizational Communication. 2006.