Junk Food and Fast Food in the Uae
| COM-351-502-SPRING2013-1--Principles of Public Relations |
In the last 3 or 4 years, many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools, and why junk food and fast food should should be banned in schools across the UAE. Dubai Health Authority (DHA), was created in June 2007. The DHA aims to provide a valuable, accessible, and integrated health care system to protect the public health. Its mission is to guarantee access to health services, advance and continue the quality of these services, improve the health status of nationals, visitors and residents, professional health sector.
According to an article entitled "A weighty concern: obesity and fast food in Dubai." The city fast changing lifestyle have accompanied it with the opening of many new restaurants, and especially the fast food restaurants, because the people are choosing to have a nice and delicious meal in a minute and with cheap price, this habit had transformed to their children. And then this also had made some schools in UAE start selling them ignoring the harmful effects of them on the students. (Faust 2012)
Furthermore, the first step that will be taken is that we will start planning our organization goals and objectives. Second, we will identify our target audiences and their demographics and know more about their backgrounds. Third, we will start researching about the problem and try to find solutions for it. Fourth, we will start planning the tools and the tactics that we will be using; for example: how many news releases we will be using through the year, the media outreach tactic: trying to promote our organization in many types of media. Fifth, we will start making a case
In the last 3 or 4 years, many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools, and why junk food and fast food should should be banned in schools across the UAE. Dubai Health Authority (DHA), was created in June 2007. The DHA aims to provide a valuable, accessible, and integrated health care system to protect the public health. Its mission is to guarantee access to health services, advance and continue the quality of these services, improve the health status of nationals, visitors and residents, professional health sector.
According to an article entitled "A weighty concern: obesity and fast food in Dubai." The city fast changing lifestyle have accompanied it with the opening of many new restaurants, and especially the fast food restaurants, because the people are choosing to have a nice and delicious meal in a minute and with cheap price, this habit had transformed to their children. And then this also had made some schools in UAE start selling them ignoring the harmful effects of them on the students. (Faust 2012)
Furthermore, the first step that will be taken is that we will start planning our organization goals and objectives. Second, we will identify our target audiences and their demographics and know more about their backgrounds. Third, we will start researching about the problem and try to find solutions for it. Fourth, we will start planning the tools and the tactics that we will be using; for example: how many news releases we will be using through the year, the media outreach tactic: trying to promote our organization in many types of media. Fifth, we will start making a case