PUBLIC RELATIONS COUNSELING PROJECT PRO 621 PROPOSAL FOR NCWO ECO CAR BOOT SALE 2012 EVENT ACADEMIC PROJECT FOR: PUBLIC RELATIONS COUNSELLING COURSE (PRO 621) PRESENTED TO: NATIONAL COUNCIL OF WOMENS ORGANIZATION (NCWO) ACADEMIC ADVISOR: PROFESSOR MADYA DR KIRANJIT KAUR PREPARED BY: FACULTY COMMUNICATION AND MEDIA STUDIES MC 222‚ FINAL YEAR UITM EPJJ STUDENTS DATE OF SUBMISSION: 28TH APRIL 2012 UPDATED BY: 20th MAY 2012 Table of Contents 1.0 Executive Summary
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BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster‚ when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U.S. history‚ causing public animosity and frustration‚ substantially because of inappropriate BP´s crisis communication
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Social Mention Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook‚ Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social
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subjects‚ help improve the public relations for any organization and also help improve political communication. Mass media is a powerful tool which has a variety of applications. As mentioned earlier‚ any company can use mass media to inform people about their existence and also market their goods to a wider clientele (basically computing the attention of the world in one swift move). It is also a too that helps politicians and political candidates in communicating with the public in order to make them
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Daniela West PR Internship Final Paper When I decided to participate in an internship I developed the goal of gaining real life experience in the multiple facets of public relations. In my internship I met my overall goal and my multiple objectives. This internship allowed me to do this because it had multiple clients that had a variety of needs. The different needs of the clients allowed my develop skill sets in the multiple facets. I developed my writing and design skills by developing a newsletter
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When I got to the age I could start school‚ I was excited. I started school like any other kids my age did. Kindergarten through first grade were fun for me. Second grade came and that is when things started happening that I did not like‚ and third grade I absolutely hated. I was being bullied and was ignored by teachers. I was viewed differently just because that school thought I should have been in special ed. They got their way for a little while‚ by having my parents sign some papers that would
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Marketing Promoting Products When a company is promoting products to their promotion mix‚ there are five tools used‚ advertising‚ personal selling‚ sales promotion‚ public relations‚ and direct marketing. If I were an owner of a convention center‚ I would use advertising‚ public relations‚ and direct marketing. I would utilize these three tools because they are the most beneficial when dealing with a convention center. Advertising is always one of the best ways a company
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Allen‚ M. W.‚ & Caillouet‚ R. H. (1994). Legitimation endeavors: Impression management strategies used by an organization in crisis. Communication Monographs‚ 61(1)‚ 44-62. Benoit‚ W. L. (1997). Image repair discourse and crisis communication. Public Relations Review‚ 23(2)‚ 177-186. doi:10.1016/S0363-8111(97)90023-0 Bruton‚ F.B Coombs‚ W. T. (2006). The protective powers of crisis response strategies: Managing reputational assets during a crisis. Journal of Promotion Management‚ 12‚ 240-260. Coombs
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present the communication efforts of a multinational organization involving a home country‚ host country‚ and transnational publics/audiences in the region of the world assigned to you. If you are not sure which countries are in the region assigned to you‚ please refer to the textbook‚ Global Public Relations. The purpose of the project is to document global public relations practices by various types of organizations (e.g.‚ private‚ government‚ non-governmental‚ non-for-profit‚ activist‚ or agency)
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disclosure information to the public (Seitel‚ Chapter 7‚ 2011). “Among other requirements‚ Sarbanes-Oxley mandated all publicly traded companies to increase financial disclosure and submit an annual report of the effectiveness of their internal accounting controls to the SEC‚ with criminal and civil penalties for noncompliance” (Seitel‚ 2011‚ Chapter 7). It is imperative that the press release communicates the changes in our company immediately. “The first impression the public gets is usually the one
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