1203524 Assignment on: Critically assess how marketing department adds value to the FedEx Table of content page No. 1. Introduction 3 2. FedEx Marketing synopsis 3 3. FedEx in Bangladesh 3 4. Area basis marketing In Bangladesh 3-2 5. SWOT Analysis
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Mara University of Technology Faculty of Business Management Bachelor in Business Administration (BBA) in Marketing. Individual Assignment : Frederick W. Smith‚ Founder of FedEx. Prepared by : Wan Azmir Bin Wan Hashim Student I/D : 2010920541 Group : EBMMB4B Course : ENT530 (Principles of Entrepreneurship) Prepared for : Puan Noor Faizah Binti Mohd Lajin Facilitator for : ENT530 (Principles of Entrepreneurship) Submitted on : 13th of
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addition‚ a large number of service representatives are necessary to assist customers‚ schedule package pickups‚ track packages‚ and obtain rate information. d) If a company were to enter the market and attempt to directly compete with either FedEx or UPS (i.e. not differentiating significantly and not attempting to service a specific market segment)‚ then the dominant carrier companies could: lower prices‚ increase quality of service‚ and increase variation of services. 2. Threat of Substitutes—Low
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Unlike FedEx‚ UPS was created earlier in 1907‚ and was the largest package delivery company in the world. It initially started on deparment stores but later expanded the air delivery in 1940. It strongest period of growth was during the post world war II‚ when the economic boom occurred. By 1976‚ UPS began service in West Germany‚ and was able to deliver to every address in the continental United States. The key success of UPS is its effiency‚ which is reflected by the punctuality of its employees
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volume of urgent items‚ primarily to other business locations‚ by-passing residential deliveries and infrequent shippers. This allows the company to focus its deliveries to major metropolitan areas to as much as 80 – 85% (compared to below 60% for FedEx and UPS). In order to secure large business accounts‚ Airborne markets itself as a “solution-oriented express carrier” by performing highly customized services for companies such as Nike‚ Compaq‚ Technicolor and Xerox. For example‚ Airborne invested
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Express‚ after the company decided against renewing its existing contract with FedEx‚ the new alliance was effective from October 1‚ 2002. The key consideration for Blue Dart was the restrictive nature of contract as the contract forbade the domestic courier to carry any packages from TNT‚ UPS or DHL. Other issue was that Blue Dart wanted to strengthen regional presence by tapping Indian trade with SAARC nations while FedEx wanted to promote its own brand in India. According to DHL‚ its two tie ups
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Express the current underdog in the express mail business has been able to compete with market leaders due to innovation and optimization strategy. The company built on cutting cost and emphasizing reliability now faces pressure from the leaders UPS and FedEx to change their pricing strategy. This change from standard rate pricing to distance-based pricing puts Airborne in a dilemma in which they must choose to match the competition which will make them lose what sets them apart in the market or stay with
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others have evolved into larger regional and global players with multi-modal operations such as Deutsche Post World Net (which also operates DHL) and La Poste. Globally‚ the industry is dominated by the big four — Deutsche Post World Net (DHL)‚ FedEx‚ United Postal Service (UPS) and TNT‚ all of which have strong multi-modal arms with worldwide operations. Key markets The US is the single largest market for express services‚ followed by Europe and the Asia–Pacific region. In recent years‚ the
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nice shopping-environment. This can be done by constantly improving the website’s user friendliness‚ this can be done by improving the search engine for example. Or something as easy as changing some colors to match the season. Question 4: FedEx built its business on quick‚ dependable delivery of items being shipped by air from one business to another. Its early advantages included global tracking of shipments using Web technology. The advancement of Internet technology enabled competitors
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Personal selling is the marketing task that involves face-to-face contact with a customer. Unlike advertising‚ promotion‚ sponsorship and other forms of non-personal communication‚ personal selling permits a direct interaction between buyer and seller. This two-way communication means that the seller can identify the specific needs and problems of the buyer and tailor the sales presentation in the light of this knowledge. The particular concerns of the buyer can also be dealt with on a one-to-one
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