elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
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cost-efficient. The value proposition is consist of professional teams‚ one on one service‚ budget price. Total estimated start-up capital is $190‚620 and estimated break-even point is $43‚118. Contingency plans for the business are continuous marketing strategies‚ continuous discount promotions. 2.0 Company Description Me-In® is the weight loss clinic center that guides people healthy and easy approach to weight loss. Me-In® is founded by the executive Phil-Jung Kim‚ with the huge help of leading
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Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
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customer value‚ satisfaction‚ and loyalty? 2. What is the lifetime value of a customer‚ and why is it important to marketers? 3. How can companies cultivate strong customer relationships? 4. What is the role of database marketing in customer relationship management? MARKETING MANAGEMENT AT RITZ-CARLTON The Ritz-Carlton hotel chain‚ owned by Marriott International‚ is known throughout the world for its singular focus on providing exceptional service and luxurious amenities. This customer-centered
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JBR-07662; No of Pages 7 Journal of Business Research xxx (2012) xxx–xxx Contents lists available at SciVerse ScienceDirect Journal of Business Research Green marketing ’ functions in building corporate image in the retail setting☆ Eunju Ko a‚ Yoo Kyung Hwang a‚ Eun Young Kim b‚⁎ a b Yonsei University‚ Department of Clothing & Textiles‚ Yonsei University‚ Seoul‚ Republic of Korea Chungbuk National University‚ Department of Fashion Design Information‚ 410 SungBong Ro‚ Cheongju‚ Chungbuk
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Cloud Computing Is cloud computing a new rage‚ just a fad‚ a nebulous idea or a far-reaching trend? Cloud computing has become a buzz word in working and learning environments around the globe. Newsstands and Internet pages everywhere are inundated with articles‚ whitepapers and websites dedicated to defining the many facets of cloud computing such as hosting a website on the cloud‚ building a cloud infrastructure‚ cloud security‚ vulnerabilities‚ capabilities‚ pros and cons and cost. IEEE.org
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This assignment will define the role of the nurse in healthcare and outline the different qualities required for this profession. Berridge and Liddle (2010) demonstrate that the definition of nursing according to the Royal College of Nursing (RCN) is “the use of clinical judgement in the provision of care to enable people to improve‚ maintain‚ or recover health‚ to cope with health problems and to achieve the best possible quality of life‚whatever their disease or disability‚ until death.”
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You have to consider Greek life and ideals‚ education revolved around a single institution called the city-state. The aim was to revolutionize the daily necessities of life in goods and freedom. With the establishment of the city‚ changes took place in the relations of society. There were two functions‚ old religious dispensations in society by blood and land. From this came the separation between church and state practiced by Athens. Within the city-states‚ Athens formed a social bond‚ a development
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Case Study 1: The Big Data Challenges Richard Lall Dr. Kim Anthony CIS500010VA016-1128-001 Info Syst Decision-Making October 28‚ 2012 Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks. Volvo split from Ford in in 2010. In doing so they needed to create their own standalone IT environment and at the same time improve its business intelligence capabilities and operational efficiency (Microsoft‚ 2012). In a world where many consumers value smart technology
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DUNKIN’ DONUTS PRESS KIT February 2014 Dunkin’ Donuts‚ At-A-Glance Dunkin’ Donuts is owned by Dunkin’ Brands Group‚ Inc. (Nasdaq: DNKN)‚ one of the world’s leading franchisors of quick service restaurants. Dunkin’ Brands is the parent company of both Dunkin’ Donuts and Baskin-Robbins. Dunkin’ Brands Group‚ Inc. is headquartered in Canton‚ Massachusetts. At the end of 2013‚ Dunkin’ Brands Group‚ Inc. had franchisee-reported sales of approximately $9.3 billion.
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