AP 1.0 Introduction Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then‚ McKenna had designed the Apple logo in 1977. After putting in much effort‚ the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997‚ Apple’s board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts‚ by the decade’s end‚ the title of "temporary" was dropped
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Strategic Audit Is Apple Products Generic (iPod‚ iPhone‚ iPad)? Group No. 5- Ghanshyam Bheda (104) Kritika Gupta (311) Shikhar Mehra (314) Shivani Saxena (319) Sidharth Aneja (322) Suman Rathi (324) Ritwa Lokhandwala (330) Prabhudha Kushagra (336) Introduction Music Player Category MP3 player or Digital Audio Player is a consumer electronics device that is capable of storing and playing digital media such as audio‚ images‚ video‚ documents‚ etc. the data is typically stored on a hard drive‚ Microdrive
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I. Current Situation A. Current Performance Strong financial results for its fiscal 2010 first quarter; no debt. • Best quarter ever‚ recorded $15.68 Billion in revenue. • Reported $3.38 billion net revenue • 283 retail stores in 10 countries. B. Strategic Posture 1. The company’s strategic posture is clearly stated‚ and is also back up by its strong performance. 2. Mission • Apple is committed to bringing the best personal computing and music experience to its customers
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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Criticism of Apple Inc. Apple Inc. has received criticism for the use of sweatshop labor‚ environmental destruction‚ and unethical business practices. Additionally‚ it has been criticized for its litigious legal policy of suing before first gathering all the facts necessary to pursue a legitimate lawsuit. Accusations of anti-competitive behavior iPhone There has been criticism of the iPhone and the iPod being locked into iTunes and creating an iTunes Store monopoly for these devices
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Possible Overpopulation Solutions The human population growth of the last century is tremendous. It required only forty years after 1950 for the population to double from 2.5 billion to 5 billion. The factors affecting global human population are very simple. They’re fertility‚ mortality‚ initial population and time. India‚ China and USA are the top countries that are currently in crisis because of overpopulation. Many of our basic resources are strained such as‚ food; one out of every seven
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Introduction to the company Apple Inc. (Apple)‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on 1st April‚ 1976‚ with the release of the Apple I‚ and incorporated the company on 3rd January‚ 1977 in Cupertino‚ California. Apple Inc. designs‚ manufactures‚ and markets mobile communication gadgets
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SWOT Analysis: iPhone and Apple as Apple Inc’s view Strengths • Recognition Brand. • Good reputation. • Integration iPod in iPhone. Use brand iPod as base in order to grow iPhone market. (Customers buy iPhone and also get iPod in the same device) • Good business strategist‚ Apple is using App Store in iTunes as a tool to drive the iPhone’s market. And Apple makes it more attract by cutting application prize in App Store off 30% and almost a half of application in the App Store are free
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Apple is planning to enter the intensely competitive gaming industry‚ dominated by three large competitors‚ Microsoft‚ Sony and Nintendo. Apple’s has success with providing quality products and‚ has already established markets for Mac computers‚ notebooks‚ TV‚ iPad’s‚ iPhone’s and iPod’s. As Apple has a reputation being high quality‚ stylish and‚ luxurious brand‚ the new game console will be perceived to have the same qualities. Step 1 - Idea Generation With the new technology and changing consumer
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| | | Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh‚ imaginative way to think and do its business: a winning combination of exceptional products‚ great style and design‚ great strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚
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