1.Executive Summary Ego was launched in South Africa(SA) in 1974 and positioned as the young man’s partner in the seduction game‚ Ego decided to introduce the element of fragrance to help enhance good smelling odour instead of controlling body odour. Unilever decided to globally synergise and prepared to launch a revitalised Ego now called Axe into SA’s mature market. The product offers a competitively unique combination of existing product features with a bigger can size and new name at a value
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"That magic name which includes that of God and Gold”‚ these are the words of Jean Cocteau on the Dior brand. In this presentation‚ we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J’adore Dior. This famous perfume is celebrating its 10th anniversary and its success has always seen a rise.The perfume ranks the first in the top-selling perfumes (or second‚ depending on the year)‚ and it has become a must have accessory along with the classic Chanel
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telephone Retailers at Sakchi through personal interview Observations Consumers at Sakchi and Mango Exploratory Research - Inferences Important parameters deciding buying behavior and brand loyalty Long lasting fragrance Type of Fragrance – Rose‚ Mogra‚ Sandal‚ Jasmine etc. Price Ingredients – Natural/ herbal‚ synthetic Size of sticks Number of sticks in packet Soothing effect of incense – non-irritating Non-sticky Quality of sticks Purpose of Buying
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Ralph Lauren Corporation is engaged in the design‚ marketing and distribution of products‚ including men’s‚ women’s and children’s apparel‚ accessories (including footwear)‚ fragrances and home furnishings. The Company operates in three segments: Wholesale‚ Retail and Licensing. Its apparel products include a range of men’s‚ women’s and children’s clothing. Accessories include a range of footwear‚ eyewear‚ watches‚ jewelry‚ hats‚ belts and leathergoods‚ including handbags and luggage.The Company’s
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which have been designed ergonomically to enable proper technique for expert-like results. Fragrances: The Company sells a selection of moderately-priced and premium-priced fragrances‚ including perfumes‚ eau de toilettes‚ colognes and body sprays. The Company’s portfolio includes fragrances such as Charlie and Ciaraas well as Jean Nat. In 2006‚ the Company intends to re-enter the prestige fragrance market in the U.S. Anti-perspirants/deodorants: In the area of anti-perspirants and deodorants
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REVLON‚ INC. VISSION: Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices. MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women‚ health conscious women and older women with its varieties of brands. I. HISTORY 1932 – Revlon was founded by the two brothers Charles and Joseph Revlon along with a chemist‚ Charles Lachman‚ who contributed the “L” in the Revlon
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intense competition from Wipro Consumer’s Santoor (8.8%) and ITC’s Vivel and Fiama di wills which have been gaining market share much faster. - Started off as a feminine skin and beauty soap in 1925 - Focuses on external beauty (fine fragrances) – can play with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses
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excellent example of how discoveries in chemistry are part of our day-to-day lives. In fact‚ just reading the composition of any common cosmetic can become a chemistry class: water‚ emulsifiers‚ preservatives‚ thickeners‚ pH stabilizers‚ dyes and fragrances‚ combined in different ratios‚ for different purposes. The use of cosmetics – that is‚ chemical compounds to improve our appearance – is not a recent phenomenon. It is said that the Egyptian queen Cleopatra bathed in milk‚ as a way to keep her skin
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Allegedly‚ the men chased away the bears. During the two weeks‚ the team shacked up in their facility on the Izvestiy TSIK Islands‚ 2‚800 miles northeast of Moscow. Estimates state that nearly a dozen of these polar bears moved into the area. The men used flares to scare the Putin bears and eventually ran out. Fortunately‚ the men avoided injury. The guard do on the other hand‚ fell victim to
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History of the disease Atopic dermatitis is a common disorder not only found in the united states but also around the world. This disorder is not gender specific and affects boys‚ girls‚ men‚ and women alike. The disorder can appear at any age but is more likely to occur in infancy or childhood. It is thought that more than half of patients develop symptoms before their first birthday‚ and about two thirds before their fifth birthday. It is not very common to first show signs and symptoms of this
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