to maintain a level of quality. Especially for the businesses engaged in export business has to sustain a high level of quality to ensure better business globally. Generally quality control standards for export are set strictly‚ as this business is also holds the prestige of the country‚ whose company is doing the export. Export houses earn foreign exchange for the country‚ so it becomes mandatory to have good quality control of their products. In the garment industry quality control is practiced right
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awareness campaign for breast cancer - the Pink Ribbon campaign was designed to saturate the market with information‚ personalise the message so that it would strike hearts and minds. Hopefully the awareness will mean less needless deaths and better quality of life. To mark World AIDS Day on December 1‚ people are encouraged to wear a red ribbon. The Fiji Red Cross Society said wearing a red ribbon would encourage awareness on HIV
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The business‚ which was generating $200‚000 per annum in the 1940s‚ got a further boost with the new technology of a revolutionary concept called ’self-service.’ The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed‚ service and cleanliness became the critical success factors of the business. By mid-1950s‚ the restaurant’s revenues had reached $350‚000. Slide four – if at first you don’t succeed‚ try and try again. In the 1950’s they
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3 1 Naming and Packaging: marketing mix tools of the product 4 1.1 The products levels 4 1.2 Naming 5 1.2.1 The visual distinctiveness of a brand 5 1.2.2 Selecting the right name 6 1.3 Packaging 7 1.3.1 Definition 7 1.3.2 The functions of packaging 7 1.3.3 The importance of packaging 8 2 Packaging and Naming for the energy drink industry 9 2.1 Industry overview 9 2.1.1 Leading brands on the Australian market 10 2.1.2 Target market of the energy drinks 10 2.2 Packaging issues and trends
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➔Have you ever imagined life without color? We are so used to seeing colors that they have become something we take for granted. We can judge the significance of colors with the fact that most are associated with our emotions and different activities in life. White symbolizes peace‚ red symbolizes both love & anger‚ yellow is for friendship‚ green implies jealousy. All colors have their own place. But what if our life had no colors? How would things look‚ and most importantly‚ how would our pictures
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introduction to the colour psychology The problems arising in the use of colour can be one of the most difficult and many-sided in interior design. Colour has been given a lot of attention in the world-wide practice of interior design and this is not by accident. Numerous studies have been instigated and proved the impact of various colours and their combination on the mood and the operation of people. Natural sciences gathered lots of experimental material about the influence of colour on the human
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disadvantages of price wars for different social groups By Nelson Rodriguez Price war is a situation in which rivals companies try to increase the number of consumers by attracting those who are buying from other companies through price lowering (This is common for commodity products that are so similar that price reduction may look as the only alternative to gain more customers).After each reduction there is a period of stability in which all afferents have the same price‚ but this equilibrium
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Final Project Documentation for Video Game Delivery Project Prepared by: Video Game Delivery Project Team Date: 6/21/04 I. Project description The Video Game Delivery Project is a case study our group chose‚ that attempts to establish a website in which customers can pay a monthly membership fee. Included in that fee‚ would be an unlimited ability to rent video games through our website. Also included‚ will be dependable shipping service‚ both to and from the customer. We have done
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major vendors of toys. 4. Toy industry observers break down the types of toys available into four categories: a. prestige items b. staple nondiscount toys c. semidiscount items d. extreme discount toys. Company background The company was founded in 1930 and the organizer thought each toy must have five qualities: intrinsic play value‚ ingenuity‚ strong construction‚ good value for the money‚ and action. A line of music box toy is the first success toy of the company. In the 1960s‚ the company changes
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Unilever’s Packaging Practices - Innovations and Insights Case Details: Price: Case Code : MKTG246 For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Marketing Mix Case Length : 17 Pages Period : 1998-2009 Pub Date : 2010 Teaching Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK‚ The Netherlands Abstract: The case examines how Anglo-Dutch retail
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