established. They could expand these to baking facilities and still deliver their fresh bread daily using their existing transportation network. d. Consider test marketing a full service casual dining restaurant to capture their same customer
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GAC002 Assessment Event 4: Academic Reseacher Essay | The Fast Food Industry | | | Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Question: Define the idea of “fast food”. How has fast food affected the food industry in China? Has it become a more prevalent or less prevalent
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Restaurants are like riddles‚ hard to see through and hard to figure out. In-N-Out is definitely one of these restaurants. Characteristics such as simple with not very much detail‚ make the customer intrigued in seeking the secrets within. What secrets may you ask. To start‚ the restaurant is popularized‚ being full at every hour of the day‚ but what makes people come back‚ why is it when many think of a hamburger they think of In-N-Out? This secret leading to the basic thing every restaurant needs:
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The market sector is fast-food chains in which I would include companies such as McDonalds‚ Burger King‚ KFC‚ Dominos‚ Subway‚ ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos‚ Pizza Express‚ Starbucks). Expensive restaurants would not be appropriate for analysis
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chain of Canadian family restaurants. Key issues facing Swiss Chalet and family restaurants: I. Swiss Chalet has changed its slogan several times in the past decade; from 1980s- “Swiss Chalet‚ Okay!“ and five more times between then and 2008‚ in which they are current using the slogan “Always so good for so little.” In order for people to find a brand memorable‚ the slogan representing the company should remain simple and consistent. Not only that‚ but restaurants such as McDonalds‚ what
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3 Introduction and Background In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant‚ so they achieved the goal. Inspire of the fact that later they sold their business and their family
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McDonalds Corporation The world’s largest fast food chain serving hamburgers is McDonalds. McDonalds serves more than 58 million customers on a daily basis. McDonald’s restaurants worldwide are owned and operated by independent local men and women (McDonalds‚ 2010). McDonald’s is home to the Big Mac‚ Quarter Pounder‚ Chicken McNuggets‚ Egg McMuffin and of course to those world famous fries (McDonalds‚ 2010)‚ which are some of America’s favorite foods.
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McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac‚ Quarter Pounder
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customer intimacy‚ and product leadership. McDonald’s corporation has approximately 70% of its restaurants franchised‚ although in Asia‚ joint ventures are preferred so as to take advantage of partners’ contacts and local expertise‚ and their ability to negotiate with bureaucracies such as the Chinese government. The company continues with its current horizontal growth strategy of expanding the restaurants throughout the world‚ as international opportunities are still available. An international
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ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development‚ achieve differentiation with
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