Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS 9 6 NEW MARKETING PLAN 18 7. LIMITATION 20 8. ETHICAL IMPLICATION 21 9. REFERENCE 22 1 Introduction South China Morning Post (SCMP or ’the Post’) founded in 1903. SCMP Group is HK listed company‚ stock no. 583. SCMP‚ Classified Post‚ Sunday Morning Post
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management literature. There is a close connection between leadership and power. People follow leaders because they have power and people will follow them‚ the leaders get the power to lead. French and Raven (1959) identified that the power bases that managers can use are aimed to influence employees which include two types of personal power: expert power (respect accorded because of knowledge or skill and referent power (personal identification with and desire to emulate the leader). Three types of position
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and skills of a manager in any organization in Bangladesh. To complete the study‚ we conducted an interview with a manager of a reputed organization. The functions‚ role and skills of a typical manager in any organization in Bangladesh have been described below based on the study. WHO IS A MANAGER A manger is an individual who is in charge of a certain group of tasks‚ or a certain subset of a company. A manager is often has staff of people who report to him or her. A Manager is the person responsible
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General manager job description I/ Key job tasks of general manager job description 1. Planning administration • Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans‚ and with the evaluation and reporting of progress on plans. • Oversee preparation of an Annual Report summarizing progress on short and long range plans. • Research and write discussion papers‚ analysis documents and proposals
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intellectual abilities BIOGRAPHICAL CHARACTERISTICS • Biography: A biography (from the Greek words bios meaning "life"‚ and graphos meaning "write") is an account of a person’s life. • Biographical characteristics represent many of the SURFACE-LEVEL aspects of diversity that are very easy to identify. • Personal Characteristics – such as age‚ gender‚ race and tenure – that are objective and easily obtained from personal records. AGE Older workers bring experience‚ judgment‚ a strong
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WHAT IS THE ROLE OF THE PROJECT MANAGER IN A CONTRACT RESEARCH ORGANIZATION (CRO)? Kim M. Boericke Senior Director‚ Global Project Management inc Research Abstract: In the clinical research setting‚ a project is a unique clinical trial. Within a contract research organization (CRO)‚ a project manager is the: Project team leader‚ primary point of contact for the team and the client‚ client advocate within the CRO‚ manager of project change‚ and internal business development representative
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and well-rounded society in terms of varying cultures‚ ethnicities‚ traditions‚ etc. But was our nation always like this? And‚ what goes on beneath the surface of this “diversity-embracing” facade? The article The Long History of “Go Back to Where You Came from” in Canada by Michael Fraiman delves into Canada’s history of unjust immigration policies‚ xenophobic societal attitudes and the path to cultivating a multicultural atmosphere. Fraiman adequately reports the emotions of numerous Canadian citizens
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A manger has a very important role in a company. A perfect manager is a boon for any company and a good manager needs to have a strong knowledge about the functioning of a company. In one’s company‚ there are appear of some managers which are inspired‚ some are motivated‚ and others are failing miserably to engage with their employees. When the employees are choosing to leave from their position‚ it is often because of their manager or the relationship between other employees in their working
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Journal of Diversity Management – First Quarter 2010 Volume 5‚ Number 1 To Be Ethical Or Not To Be: An International Code Of Ethics For Leadership Ala’ Alahmad‚ University of the Incarnate Word‚ USA ABSTRACT To be ethical or not to be that is the question? Leadership is about setting the right example and making a difference in people ’s lives. You do not have to do great things to make a difference (Ayres‚ 2004). Honesty‚ tell the truth no matter what‚ respect‚ punctuality‚ not judgmental
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teaches people how to win. 4. What tools or habits do you use to keep organized? I continually update to-do lists and make extensive use of Evernote‚ an app that lets you synch your notes across all your digital devices. Electronic calendar is a must. 5. What opportunities are available to you for growth? I can either move into a general management position (division President or CEO)‚ or join a new/growing company as head of marketing. 6. How do you motivate your subordinates? ** I encourage
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