Mkg203 Marketing segmentation Market segmentation is the process that dividing a market into different subgroup based on the customer’s needs and wants or characteristics and to gain a competitive advantage within the segments (Schiffman‚ Bendall‚ O’Cass‚ Paladino‚ Ward‚ & Kanuk 2008‚ p.30). The strategy of market segmentation had been widely adopted in global countries such as China and Australia. Demographic segmentation: Demographic segmentation variables involve age‚ sex‚ marital status
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|Subject: ORGANISATIONAL BEHAVIOUR (MBA ) 2013-2014 |Trimester: I | |Hours / Week: 4 Hours / Week (45 hours in total) | |Faculty: Dr Harold Andrew Patrick
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Voting Behaviour in the UK The study of voting behaviour is made difficult because: a) Voting is in secret b) Votes in the UK are pooled‚ and supposedly mixed up. Yet political scientists have‚ since the War‚ and especially the 1960s been analysing voters and voting trends. Their weapons: Political Polls • Opinion polls used since the 30s in the USA and the 40s in the UK give indication at all times‚ yet are only a predictor. • Exit Polls‚ adapted from marketing
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Examination Paper of Organizational Behaviour IBM Institute of Business Management Examination Paper MM.100 SubjectCode-B105 Organizational Behaviour Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice and short notes type questions Answer all the questions. Part one carries 1 mark each and part two carries 5 marks each. Part A:- Multiple Choices:- 1. Which of the following is not comes under Maslow‟s needs theory? 1. Social needs 2. Affiliation needs
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behavior‚ patterns of structure in order to to help improve organizational performance and effectiveness. 4. O.B. is one of the most complex and perhaps least understood academic elements of modern general management‚ but since it concerns the behaviour of people within organizations it is also one of the most central- its concern with individual and group patterns of behavior makes it an essential element in dealing with the complex behavioral issues thrown up in the modern business world.
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Unit 3: Organisations and Behaviour Assignment 1 An organisation is defined as a clearly bounded group (or groups) of people interacting together to achieve a particular goal in a formally structured and co-coordinated way. A hierarchy organisation is when employees are ranked at various levels within the organisation‚ each level is one above the other. A tall hierarchical organisation has many levels and a flat hierarchical organisation will only have a few. Flat Hierarchy http://limkokwingmba
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A. How can marketers use measures of recognition and recall to study the extent of Consumer learning? Advertisers have long been interested in isolating stimulus factors and associated receiver reactions that affect advertising effectiveness. There is an unresolved debate about the relative merits of recall and recognition‚ two commonly used measures of ad effectiveness. There is also an inadequate understanding of the differential impact of ad characteristics and reactions on recall and recognition
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Reliance About the company-: The Reliance Group‚ founded by Dhirubhai H. Ambani ‚ is India’s largest private sector enterprise with businesses in petrochemicals‚ refining‚ oil& gas. Other divisions of the company include cloth and retail business. The company was founded by well known Industrialist Dhirubhai Ambani. Reliance is known globally ‚ as It is the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products
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The era of post independence from the 50’s to 70’s saw the emergence of the two-wheeler industry. There were a handful of players like Bajaj Auto ‚ Yezdi‚ Royal Enfield‚ though with limited production. Manufacturing was licensed‚ expansion restricted and locations for setting up plants decided by the government. Two wheeler productions were under a lakh during the 70’s and iconic brands like Royal Enfield’ s bullet and Bajaj Auto’s Chetak won the hearts of Indian consumers. "There was dowry and
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Ques1 .Complete the competing Values Framework exercise on page 25 of your text and based on your research and on your score ‚answer the following questions : http://competingvalues.com/competingvalues.com/wp-content/uploads/2009/07/Competing-Values-Leadership-Excerpt.pdf a)Why was the Competing Values Framework developed ‚ and who developed it ? The Competing Values Framework has been termed as one of the forty most important frameworks in the history of business . It has been examined and studied
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