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    Marketing strategy is a key part of overall corporate strategy‚ which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer‚ network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product led; the company is

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    Gap Enter China

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    Is the cake easy to share? ----Review on GAP entry to China Review GAP’s “If you look at China there are 110 cities with a population of one million or more‚ and all of them have room for a GAP store there somewhere‚” ---- Redmond Yeung‚ president of GAP INC China operations INC’s In Nov 2010‚ the American apparel retail giant GAP settled down its first site site--Shanghai flagship on Nanjing Road anghai Road‚ sitting directly in China’s most modern city ’s most famous shopping street. With

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    taking a gap year

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    Taking a gap year a sword with two blades. It strikes me that the students should take a gap year. I think that students should have the time to refresh their mind before joining university. However a sizeable number of people may oppose me. For instance‚ some people say that if the students took a gap year he / she can find a job‚ therefore they would earn money and they will not think about the university anymore. Moreover‚ the gap year makes the students lose their motivation and their

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    Creative Brief GAP Inc.

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    Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent

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    to the job market‚ there are not many jobs available because most of them are transferred to other countries‚ especially due to discrimination barriers. According to the Brink News article‚ "The Gender Gap in Cybersecurity Can‚ and Should‚ Be Closed"‚ Brooks stated that "In order for the gender gap to disappear‚ society has to change its ideas on women’s true place in American society"(Brooks). This means that women must have the same skills

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    Pay Gap Analysis

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    The wage gap has yet again received some much deserved scrutiny as the Australian Greens political party‚ a left-wing environmentalist party who have gained increasing support from the Australian public in recent years‚ released on 31 July‚ 2015 that they will be introducing a bill to parliament in the next month which aims to eliminate “salary secrecy” within workplaces by banning “pay gag clauses” and ensuring that existing “gag clauses” are unenforceable. “Gag clauses” are contractual clauses

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    Gender Wage Gaps

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    What are some factors that contribute to the gender wage gaps over the past years? In the textbook‚ “Human Resources Management in Canada‚” written by Gary Dessler‚ Nita Chhinzer and Nina D. Cole‚ it is stated that‚ “equal pay for equal work specifies that an employer cannot pay male and female employees differently if they are performing the same or substantially similar work.” (Textbook). This quote shows that there is gender-based discrimination‚ especially in the workforce‚ that needs to be overcome

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    Gap Inc - Background

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    Gap Inc. began its journey 1969 as a small retail store in San Francisco‚ California where it concentrated its sales on Levi’s jeans. In its early stages as a small retail business it was known as The Gap. By the end of the 1970’s‚ Donald and Doris Fisher‚ owners of The Gap‚ had expanded The Gap to six stores. The company went public in 1976. By the early 1980’s‚ The Gap had over five hundred stores; largely targeting a teenage customer base. In 1983 the Fishers hired Mickey Drexler as Gap

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    The Gender Pay Gap

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    One of the measures of the glass ceiling is a wage gap between men and women. It is globally accepted that the equality between men and women in the workplace in terms of salaries is a priority‚ however‚ a substantial wage gaps still remains a huge issue among numerous industries and countries (Sciccitano‚ 2012). This is particularly evident in higher managerial positions. Thus‚ the presence of wage gap is the biggest predictor of the glass ceiling that prevents women to advance

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    Wealth Gap In America

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    As someone who identifies as a millennial‚ an issue that is of importance is the wealth gap. While time has progressed‚ there has been a rise in the wealth of those who are already wealthy‚ and there has been a lower standard of salary implemented for those currently entering the job market. This is partly caused by the stagnating median wages that have become a very common trend in the United States of America. Consequently‚ there will be detrimental affects on my generation‚ along with my family

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