presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later‚ in 1967‚ the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline‚ while Georgia Tech. had water. In a post-game interview‚ the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline‚ that made the
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better during athletic competition. Gatorade was started in 1965. It was invented due to the fact that many Florida Gator Football players had been affected by the heat. Gatorade was born to help replenish electrolytes and fluids that had been lost during competition. After Gatorade was introduced the Gators went 7 and 4 and claimed it to be the effects of Gatorade. Today Gatorade can be found everywhere. It is on almost every sideline and every bench. Does Gatorade really help that much or is water
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Materiel Acquisition Management MGT 5084 Case Study – A Supplier Alliance At Quaker Oats Gatorade product is a type of flavored non-carbonated sports drink manufactured by PepsiCo and derived from the school’s football team‚ the Gators. In 1983‚ Quaker Oats Company purchased Gatorade sports drink which later acquired by PepsiCo in 2001. Gatorade is known as the 4th-largest brand of PepsiCo‚ in term of worldwide annual retail sales. Some of its competitors were Powerade‚ Vitaminwater worldwide
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Executive Summary We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike‚ our goal has always been to give consumers what they want now‚ as well as to anticipate their future tastes‚ and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena‚ thus developing an entirely new product category. Our branding
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I. Executive Summary The aim of Gatorade is really to target people who are active in sports and are engaged in physical activities. With this aim‚ Gatorade makes use of sports celebrities as endorsers in their advertisements‚ as they market their products online and offline. Moreover‚ these marketing strategies are used to ensure that the messages of their products are delivered in these advertisements. As Gatorade began the sports drink industry‚ the company is given a certain edge to its
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Quaker Oats Morrison reviving Quaker after the Snapple debacle– cost $1.4 B write-off ●Focus on Gatorade. Gatorade -cash cow – potentially could dry up ●Pre-Morrison‚ Quaker mainly riding Gatorade under-investing in food brands ●Morrison comes in and changes PA: Younger manager presidents – oversee individual product lines such as hot cereal‚ cold cereal‚ snacks‚ and domestically sold Gatorade-cost-cutting - reinvested right into their own brands ●SK ●Same representative-move multiple brands of the
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of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league‚ including the NBA‚ NHL‚ MLB‚ NFL and NASCAR‚ are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade‚ two other smaller market sports drinks‚ have limited sponsorships of smaller sports leagues including the NCAA. The question is‚ how effective is Gatorade and other sports drinks in doing what it they’re advertised to do? One has to wonder if the wide use of Gatorade is merely
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1. In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps. *Major successful market was serving RTD teas (ready to drink teas)* 1972-1986: - 3 founders: Leonard Marsh and Hyman Golden and Arnold Greenberg - Snapple’s mantra: 100% Natural ( showed their passion for healthy no preservative juices - It outsourced production and product development and built
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Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance
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and the merger with Quaker Oats in 2001. Profits generating $39.5 billion in net revenues in 2007 leading to 19 products each generating $1 billion in worldwide retail revenues in 2010. Some of the most popular inclusions have been Quaker Oats‚ Gatorade G2‚ Tiger Woods signature sports drinks‚ Cap’n Crunch cereal‚ Aquafina‚ and Aunt Jamima pancake mix. In keeping up with consumer health and wellness concerns of reducing saturated fats‚ cholesterol‚ trans fats‚ and simple carbohydrates‚ PepsiCo created
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