Assignment for Principles of Marketing Fall 2010-2011 Semester Title of the Assignment: “Managing Profitable Customer Relationships and Partnering to build Customer Relationship – A study on “Partex Group” Topics to be covered: 1. Acknowledgement 2. Letter of Transmittal 3. Company Overview (Background‚ Mission & Vision) 4. List of Market Offerings (Product & Services of the organization with Sizes and Prices) 5. Practice of Marketing
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Ajaya Tachajanta 2011 General Electric Medical Systems‚ 2002 Overview GEMS is the world’s leading manufacturer of diagnostic imaging equipment and part of Milwaukee-based GE. It is the leader in MR and CT imaging in all regions. According to Immelt’s strategy‚ GEMS evolves from taking joint-venture and acquisition as the first step where business’s size is matter. Secondly‚ Global Product Company (GPC) concept is introduced aiming at cutting cost by shifting the manufacturing activities from high-cost
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11 Pure Competition in the Short Run McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Four Market Models • Pure competition • Pure monopoly • Monopolistic competition • Oligopoly Pure Competition Monopolistic Competition Oligopoly Pure Monopoly Market Structure Continuum LO1 Four Market Models Characteristics of the Four Basic Market Models Pure Characteristic Competition Monopolistic Competition Oligopoly Monopoly Number of firms A very large
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Synopsis Three companies; GE Aviation‚ Rolls Royce and Pratt & Whitney have long dominated the aircraft engine Industry. This essay discusses the need to manage the global business environment in order to establish and maintain a competitive advantage‚ and subsequently ensuring the businesses success. Through examining the strategies of Rolls Royce and GE Aviation we can determine the different methods of globalizing manufacturing and production. This examination if executed through the theoretical
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Conclusion 3 References 3 1 Brief introduction to the topic Projects are run in most organizations to achieve some specific goals within the given timeframe and with dedicated resources. In the Hungarian subsidiaries of General Electric (GE) there are more than one hundred projects run parallel consuming millions of Euros and hundreds of FTEs; thus the quality of project delivery functions are crucial in order to achieve cost efficiency in operations and also quality outcomes. In the
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Sino College Customer Relations Management Strategies Victor Chak Billy Keung Jonathan Cheung Customer Relationship Management (BMC 333) Kenneth Ng 22/11/2013 Table of Contents Introduction 1 Contents 2 1.Organization background 1.1 Weakness in CRM strategies 2.1 2.New mission statement 2.1 Slogon & core value 2.2 Target market selection 2.2 3.New Loyalty program 2.4 4.General Customer relations strategies 2.5 Conclusion Reference Introduction
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Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises. The Real estate sector is rapidly growing. Forward-thinking
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other countries such as Japan. At the time‚ GE was highly structured‚ with numerous management layers and several macro businesses. The company followed very orthodox practices‚ with 43 different strategic plans across numerous sectors. That all changed under Welch’s leadership‚ who implemented a major overhaul and created a unified strategy and vision for the entire organization. Welch’s revitalization initiatives encompassed significant strategic‚ structural and human resource management transformations
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Learning Objectives After studying this chapter‚ you should be able to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix‚ and the forces that influence it 5. List the marketing management functions‚ including
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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