of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5‚000 crore but the health soap market‚ valued at Rs 3‚000 crore‚ is the faster growing segment. The other segments are herbal/ayurvedic soaps and medicated soaps. In terms of prices‚ the soap segments are: Mass: Lifebuoy‚ Godrej No.1 Popular: Hamam‚ Medimix‚ Vivel‚ Lux Premium: Dove
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Title of the Project Report: BUSINESS FAMILIARIZATION REPORT ON INTERNSHIP AT ONIDA OWNER’S PRIDE. Submitted in Partial fulfillment of the requirement for the award of the Degree of Master of Business Administration. Name of the Candidate : Bipul Daimari Reg. No. : 13P35G0066 Name of the Specialization : Marketing Partner Institution : International Institute of Business Studies Under the guidance of Name of the guide : PROF. MOHAN KUMAR Centre for Participatory
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A PROJECT REPORT ON “Marketing Plan of A Hair Color Product SPRAY ON” SUBMITTED TO: National Institute Of Co Operative Management In partial fulfilment of the Requirement for award of the degree of MASTER OF BUSINESS ADMINISTRATION (M.B.A.) (SESSION: 2011-13)- MBA 2nd SEMESTER Guide Faculty: Submitted by: Prof. Shahir Bhatt Saumya Nair Core Faculty‚MBA Sumit Kumar Soniya Zutshi Soumya Chatterjee Manishkant Mahto
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Dabur eyes Rs 500 crore sales turnover from Real juice BS Reporter / New Delhi February 21‚ 2007 Dabur Foods‚ a 100 per cent subsidiary of FMCG company Dabur India‚ aims to achieve a sales turnover of Rs 500 crore by 2010 from its flagship juice brand Real. Towards this‚ the company will invest Rs 100 crore over three years. Of this‚ Rs 70 crore will be utilised for expanding manufacturing lines in Jaipur‚ Siliguri and Nepal. Currently‚ Dabur Real contributes Rs 175 crore to the kitty of Dabur Foods
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improve this article if you can. (March 2013) In India‚ dowry (Hindi: दहेज‚ Dahēja in Hindi)[1] is the payment in cash or some kind of gifts given to bridegroom ’s family along with the bride. Generally they include cash‚ jewellery‚[2] electrical appliances‚ furniture‚ bedding‚ crockery‚ utensils and other household items that help the newly-wed set up her home. The dowry system is thought to put great financial burden[3] on the bride ’s family. It has been one of the reasons for families and women
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Asia-Pacific Finance and Accounting Review Vol. 1‚ No. 3‚ April – June 2013 pp. 37–55‚ ISSN: 2278-1838 www.asiapacific.edu/far F e af u n ls n tn o da s al y m A i S F oed e M a Ia lt C n n e c G ii i e C s d m pn R e St . s aG A i dm m . a an o v n h i Abstract I s d i po nl. eys d ar ne i n a u oey t s e tfn v ns ao ci i Ed uc dt e tcsr ro f v t mi e o t f e c r m bkci n e oehi a s ie of ct e t i no dy t a itac c oI s d s b i s ant oa u n v
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Analysis of Corporate Governance of BAJAJ AUTO LTD. Company Profile Bajaj Auto Limited is one of India’s premier two and three wheeler automobile manufacturing companies. It was founded in the year 1945. For the financial 2009-10‚ the company had sales of Rs. 12152.74 crores and net income of Rs. 1597.22 crores. It exports its two and three wheeler vehicles to more than 50 countries. The company as of 2010 accounts for 24.3% of the Indian motorcycle market. Corporate Governance practices
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FT‐405M Consumer Behavior and Rural Marketing Module 14 RURAL CONSUMER BEHAVIOR Consumer Buyer Behavior refers to the buying behavior of final consumers ‐ individuals and households who buy goods and services for personal consumption. All of these final consumers combined make up the consumer market. The consumer market in this case is Rural India. About 70% of India’s population lives in rural areas. There are more than 600‚000
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from a small base‚ senior industry officials said. Aspirational purchases by consumers for products like skincare soaps‚ body washes and other specialised brands have seen companies like Godrej Consumer Products (GCPL)‚ relaunching their premium skin care brand Evita which was taken out the market earlier. Godrej has earmarked Rs 95 crore in increasing their soap manufacturing capacity. Even contract makers like VVF have got into manufacturing their own brands in this segment to cash in on the
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Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
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