Table of Content Item | Page | 1.0 PURPOSE OF THE PAPER | 1 | 2.0 INTRODUCTION2.1 INTRODUCTION OF POINT OF SALE2.2 POINT-OF-SALE WEAKNESSES 2.3 THE DISTRIBUTED vs. CENTRALIZE ARCHITECTURE2.4 SOA IMPLEMENTATION IN CENTRALIZE POINT-OF-SERVICE | 23345 | 3.0 COMPANY OVERVIEW3.1 BUSINESS OF SAFA MART 3.2 CORPORATE CULTURE3.3 COMPANY VALUES | | 4.0 STRATEGIC DIRECTION4.1 PROPOSED STRATEGIC DIRECTION FOR SAFA MART SDN. BHD.4.3 PROPOSED OPERATION STRATEGY FOR SAFA MART SDN. BHD. | |
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Sales Management Test Review Chapter 1 * Marketing mix – product‚ distribution‚ price‚ and promotion; used to develop marketing strategy (pg. 66) * Communication mix – personal selling; advertising‚ sales promotion‚ direct marketing‚ and public relations and publicity; used by a firm to communicate with customers (pg. 66) * Role of personal selling – * Society – stimulate economy‚ diffuse innovation * Company – revenue producers (rainmakers)‚ market research/feedback
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salesperson under the manager’s supervision. The overriding need for one salesperson may be reassurance and the building of confidence; this may act to motivate him/her‚ for another with a great need for esteem‚ the sales manager may motivate by highlighting outstanding performance at a sales meeting. A‚ Capehart
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the low price‚ high fuel efficiencyand good reliability. Since then themarket has grown with over 20 manufacturers and hundreds of models and variants. The Maruti 800is at the lower end of the price range costing approx US $5‚000 and Bugatti Veyronat the other with a price tag of over 2 Million US dollars.The Indian automobile industry has matured over the years and is now highlycomptetitive with major Japanese‚ Korean ‚ European and Indian companies all holdingsignificant market shares. [1]In
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is now considered obsolete after the birth of computerized system. Company that uses computer technology in doing business transaction gets easier‚ accurate and safe to keep important records as well as retrieving daily sales to keep track of their business. Windows based transaction is now very common to widen the target of a company. It becomes more attractive to its client considering it can save time and a hassle-free. Sales Monitoring System was proposed in replacement of the manual process
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methods along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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Product: For most customers‚ a product is not only the product itself (the core)‚ but also the services and intangibles that surround it (the product surround). The surround includes: Before and after sales service. Delivery. Availability. Advice. Finance. Guarantees and warranties. Quality perceptions. Value perceptions. Reputation and brand name. Other user’s recommendations. Price: Pricing is important for several reasons: The price charged will determine margins and‚ in the end
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The Sales Process: Stages of Selling and How to Develop Your Process Intelligently All sales are actually completed in stages‚ and these stages must be cautiously approached so that you are sure to make that final sale. If you understand these stages then an agreement is virtually guaranteed; the important thing is to see all of the "closes" that may happen just to get to the final sale stage. In this article‚ we’ll break down what in common opinion are the nine different stages of selling so
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the trade of goods‚ services‚ or both to consumers. One of the three types of business is merchandising. This type of business buys products at wholesale price and sells the same at retail price. They are known as "buy and sell" businesses. They make profit by selling the products at prices higher than their purchase costs. Merchandising activities may include display techniques‚ free samples‚ on-the-spot demonstration‚ pricing‚ shelf talkers‚ special offers‚ and other point-of-sale methods. Most
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