Google in China Case Study Chris Chapman MGT/448 April 27‚ 2013 Professor Willie Thomas University of Phoenix Google in China Google’s mantra “Don’t be evil‚” represents the company’s fundamental principle of never compromising the integrity of its search results. In 2000‚ Google decided to expand its services to China‚ the world’s largest country. The expansion met greater opportunities for the growing company. However‚ new markets bring new challenges and assimilating to the culture
Premium People's Republic of China Hong Kong Han Chinese
Google in China Case Study Brief When entering an international market‚ it has become increasingly popular for companies to provide services as a transition into a new market (Ball‚ Geringer‚ Minor‚ & McNett‚ 2010). In early 2006‚ Google made a deal with the People’s Republic of China (PRC) to launch Google.cn‚ an indigenous version of the search engine run from within China. However‚ China’s Internet policies along with Google’s ineffective observations of market and cultural diversity hampered
Premium North Korea People's Republic of China Chinese language
Case Study: Google in China 1 5 2 Case Study: Google in China When Larry Page and Sergy Brin first launched the Internet search engine‚ Google; they did so with one goal in mind‚ to provide people searching the internet for information with the fastest‚ most reliable search engine. Because of their creativity and innovation‚ Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide‚ people in almost every country can search the
Premium Web search engine Internet Yahoo!
Google in China Q1: What philosophical principles did Google’s managers adopt when deciding that the benefits of operating in China outweighed the costs. Google’s managers made the decision to operate in China because of vast profit assumptions and predictions. Therefore they had to adopt to the local Chinese habits and the governments restraints and regulations. But to which philosophical approach does this behavior refers to? Maybe on the first sight it seems to be either the Cultural Relativism
Premium Censorship China Government
Ó Springer 2008 Journal of Business Ethics (2009) 86:143–157 DOI 10.1007/s10551-008-9840-y Google in China: A Manager-Friendly Heuristic Model for Resolving Cross-Cultural Ethical Conflicts ABSTRACT. Management practitioners and scholars have worked diligently to identify methods for ethical decision making in international contexts. Theoretical frameworks such as Integrative Social Contracts Theory (Donaldson and Dunfee‚ 1994‚ Academy of Management Review 19‚ 252–284) and more recently
Premium Business ethics Ethics Decision making
Why did Google issue the statement of January 12? 1). The direct reason was Google detected highly sophisticated attacks from China on its computer systems‚ which tried to access email accounts of Chinese human rights activists. 2). The real reason was Chinese government’s censorship regulation against to the core principles in Google. Since both of them insisted with their own principles and cannot cp 2. Can Google take comfort
Premium China Strategy Han Chinese
communications standpoint? Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China‚ however‚ they had buckled and filtered search results according to the Chinese government. When Google.cn was launched‚ a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results‚ the company faced a communications crisis. Since Google had always been known for
Premium Web search engine Yahoo! Google search
Case Study Analysis Template1 Analyst’s Name: ¶ Date: ¶ Case Study Name: ¶Google Inc.‚ in China I. The Pre-Analysis: A. Perspective: A.1. Describe the perspective2 of the author(s) of the case study and the possible biases that might result from that perspective: ¶ The case study is titled Google Inc.‚ In china‚ written by Kirsten E. Martin for the Business Roundtable Institute for Corporate Ethics. Kirsten Martin is the Assistant Professor of Business and Economics at
Premium Ethics Business ethics
What challenges did Google face in China? Our team has come up with four challenges Google faced in China which consist of the following: cyber attacks‚ several challenges with the Chinese government‚ contradictions with their core values and ethics‚ and competition with Baidu. All the relevant information as to why these were challenges for Google are explained in detail in the above text. 2.What are Google’s core values and how do they impact their market conduct? Google has several core principles
Premium Security Computer security National security
This case is based on the negotiation between Google and the Chinese government to allow access by Chinese citizens to a high-speed Chinese version of the Google search engine. In order to reach agreement with the Chinese government‚ Google had to agree to allow the government to censor access to some sites turned up by Google’s search engine. In agreeing‚ Google compromised its open access policy. There were inquiries into the agreement by the U.S. Congress and some outcry from U.S. citizens.
Premium Web search engine Censorship Google