A Business plan for Khushali Rural Retail Application For Indian Retail Forum Challenge 2013 Submitted By: Abhinav Daharwal Utkalika Mohanty Ramanjit Singh Anand With the Guidance by Prof. Ashis Mishra‚ IIM Bangalore Executive Summary: The project studies the various aspects related to rural retail in India. It proposes an ideal model for retail format. The business plan studies the market potential‚ customer segmentation‚ and various challenges faced in the operation of sustainable
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FT‐405M Consumer Behavior and Rural Marketing Module 14 RURAL CONSUMER BEHAVIOR Consumer Buyer Behavior refers to the buying behavior of final consumers ‐ individuals and households who buy goods and services for personal consumption. All of these final consumers combined make up the consumer market. The consumer market in this case is Rural India. About 70% of India’s population lives in rural areas. There are more than 600‚000
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people visit them to make several purchases. According to the Indian Market Research Bureau‚ around 8000 such melas are held in rural India every year. Rural markets have the practice of fixing specific days in a week as Market Days (often called "Haats’) when exchange of goods and services are carried out. This is another potential low cost distribution channel available to the marketers. Also‚ every region consisting of several villages is generally served by one satellite town (termed as "Mandis"
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The term ‘Salwa Judum’ in Gondi language translates to “Peace March” or “Purification Hunt”‚ which started the in the village of Kutru‚ Dantewada‚ in 2005. Salwa Judum started off as a peaceful and administrated protest against the Naxalites/Maoists initiated by the locals of Bastar. However the protest soon turned into a political propaganda -or perhaps‚ was one from the inception of it- which seemed to be the consequence of the government’s long-term counterinsurgency plans. Nevertheless‚ a more
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nothing more than visual exposure‚ now lately better retailers are considering effective visual merchandising a necessary must. Historically too‚ India has always had a rich tradition of visual merchandising. Visual merchandising as seen in Melas‚ Haats‚ Peths and festival specific shops‚ shows a rich and diverse context of visual merchandising. Tradition and Mythology have been creatively re-interpreted across generations for a fresh visual merchandising. Hopefully the flame of creativity founded
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OF RETAIL India is a land of retail democracy- hundreds of thousands of weekly haats and bazaars are located across the length and breadth of our country by people’s own self-organizational capacities. Our streets are bazaars – lively‚ vibrant‚ safe and the source of livelihood for millions. India has the highest shop density in the world‚ with 11 outlets per 1000 people. This does not include the village haats. Our retail democracy is characterized by 1. High levels of livelihoods in retail
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completely changed now than that of olden days. There has been a shift in the market demand in today’s world. Technology is one of the major factors which are responsible for this paradigm shift in the mark. New generation people are no more dependent on haat market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores‚ hyper market‚ shopper’s stop‚ malls‚ branded retail outlets and specialty stores. In today’s world shopping is not any more
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Case Analysis: PARLE-G Problems The input prices of two major raw materials‚ sugar and wheat flour‚ which comprised 55% of manufacturing costs‚ had risen during the past 18 months. So‚ the margins of Parle-G had decreased from 15% of revenue to less than 10% of revenue. There was an option of potential price increase for Parle-G but it was difficult as Parle-G was associated with value for money (VFM) and increasing prices by just INR 0.5 (INR 4.5 from INR 4) had decreased the sales by more than
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment
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Hero Honda Introduction: The Indian two-wheeler industry is experiencing a major shift in its shape and structure. The established players in the industry are taking a hard look at their portfolio of products and are in the process of reshuffling them to meet the expectations of customers. The beneficiary is of course the consumer‚ who has an increased array of products to choose from. The last four-five years have brought about a great change in the consumer preferences for two-wheelers
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